NEW YORK, March 11, 2021 /PRNewswire/ -- In one of her
first moves as President of Meredith Corporation's (NYSE: MDP)
National Media Group, Catherine
Levene is strengthening the company's approach to strategic
development in the National Media Group with the formation of a new
team dedicated to expanding Meredith brands, content and
partnerships into new businesses and revenue streams. Effective
immediately, Daphne Kwon
assumes the newly created position of EVP, Strategy and Business
Development, reporting to Levene. Kwon joined Meredith in 2019 as
the company's Chief Strategy Officer. Prior to joining Meredith,
she served as a founding executive of Goop, Inc. and Oxygen Media,
and in the strategic planning group at The Walt Disney Company.
Reporting to Kwon in their new roles are:
- Amy Thind, SVP, Strategic
Planning, a promotion from her Chief of Staff and VP, Strategy of
Meredith Digital, a position in which she reported to Levene during
her tenure as President, Meredith
Digital. Previously, Thind played a significant role in the
integration work following Meredith's acquisition of Time Inc. in
early 2018. At Time Inc., Thind was a financial lead for the
company's transformation program and earlier for its lifestyle
brands, including REAL SIMPLE, Health, and Cooking Light.
- Kelsey Andersen, VP,
Strategic Development. Andersen previously served as VP, Strategic
Planning and M&A on Meredith's Corporate Development team,
where she managed various M&A activities, including the recent
acquisition of Travel + Leisure by Travel + Leisure, Co., formerly
Wyndham Destinations, among others. Before joining Meredith and
earlier Time Inc., Andersen was Director of M&A at Time
Warner.
- Alicia Cervini, VP,
Strategic Partnerships. Cervini has been leading this area for
Meredith Digital and will now focus on the entire National Media
Group. Previously, she served as VP, General Manager of Meredith
Digital's entertainment brands. Prior to that, Cervini was GM of
Meredith Digital's food vertical and served in senior roles
directing product marketing, business strategy, and monetization at
Allrecipes. She joined Meredith after working at various digital ad
agencies and studios.
"Our iconic brands and strong relationships with 95% of American
women uniquely position us for further growth as technology
continues to disrupt traditional business models. I am committed to
furthering digital innovation, expanding our brands across
platforms, and maintaining our commitment to publishing, which has
been going strong for 120 years," said Levene. "This experienced
team of media executives in strategy, revenue growth, partnerships,
and M&A will ensure that we identify and invest in future areas
for expansion to best serve our current customers and the next
generation. I'm thrilled to have these collaborative and
accomplished executive women work across the Meredith organization
to forge our path forward as we evolve and grow our business."
The appointments follow a period of strong growth for Meredith.
The company's digital advertising exceeded its print component for
the first time during its second fiscal quarter, recording a 22
percent year-over-year increase. During the same period, Meredith's
digital sessions rose 16 percent year-over-year. The organization
has strategically enhanced its consumer engagement through new
recently-launched content offerings across platforms, including
podcasts, such as PEOPLE Every Day, InStyle's Ladies First, REAL
SIMPLE Money Confidential and PARENTS That New Mom Life.
ABOUT MEREDITH CORPORATION'S NATIONAL MEDIA GROUP
Engaging 95 percent of American women across every stage and
every day of their lives, Meredith Corporation's National Media
Group is home to 40+ iconic brands, including PEOPLE, Better Homes
& Gardens, Allrecipes, Southern Living, REAL SIMPLE and
Magnolia Journal. The company provides trusted content and
experiences that resonate with a massive, highly receptive
audience, reaching consumers where they are across digital,
magazines, social platforms, video, audio and connected home
assistants. Meredith's powerful brands have enabled the company to
become the No. 2 licensor globally, including more than 3,500 SKUs
of branded products at Walmart. Meredith's businesses also include
leading affinity marketer Synapse, award-winning creative content
studio Foundry and the Meredith Data Studio, whose proprietary
first-party data and insights are leveraged for National Media
Group offerings.
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SOURCE Meredith Corporation