Leading Sustainable Asphalt Producer SteelPhalt™ Unveils New Brand Identity
November 26 2024 - 7:00AM
SteelPhalt™, a division of Harsco Environmental and a global leader
in sustainable asphalt solutions, today unveiled a new brand
identity that reflects its continuous commitment to sustainability
through providing low-carbon products. SteelPhalt has been a
pioneer in recycling and high-performance asphalt production since
the 1960s and continues its legacy as a leader in sustainable
asphalt solutions.
SteelPhalt’s new brand identity consists of a reimagined logo
featuring a dual-arrow icon to capture the mission of turning steel
slag, a co-product of steelmaking, into a sustainable product.
SteelPhalt’s steel slag aggregate reduces the need for quarried
aggregate while offering a sustainable waste solution to
steelmakers. SteelPhalt’s website and delivery vehicles champion
the new brand. The refreshed brand also signifies that SteelPhalt
is poised for growth as it continually looks for opportunities to
service new markets and geographies, including plans for expansion
in the city of Bilbao in Spain.
“We are thrilled to lead the way in sustainable roadmaking
solutions,” said Martin Gray, director of Harsco Environmental’s
ecoproducts™ Europe division. “SteelPhalt has a long-standing
reputation for its innovative use of recycled materials in
high-performance asphalt, which our new brand identity
captures.”
SteelPhalt has long embraced sustainability within its
communities. Its new, environmentally-focused brand identity aligns
with its corporate membership with Sheffield & Rotherham
Wildlife Trust, a charity in the United Kingdom that collaborates
with the local community to safeguard and enhance the environment,
creating a better future for wildlife, people and green spaces.
About SteelPhalt
SteelPhalt, a division of Harsco Environmental, has been making
roads more sustainable by developing and manufacturing
high-performance asphalt products for roadmaking in the United
Kingdom, since the 1960s. Based in Rotherham, South Yorkshire,
SteelPhalt is ideally located to source slag cost-effectively from
the surrounding steel industry to sustainably produce asphalt that
minimizes the use of virgin and mined aggregate. With a reputation
for first-class products matched by a commitment to innovation and
sustainability, SteelPhalt works in partnership with councils,
local authorities and contractors to deliver durable roads for a
sustainable world. Visit steelphalt.com to
learn more.
About Enviri
Enviri is transforming the world to green, as a trusted global
leader in providing a broad range of environmental services and
related innovative solutions. The company serves a diverse customer
base by offering critical recycle and reuse solutions for their
waste streams, enabling customers to address their most complex
environmental challenges and to achieve their sustainability goals.
Enviri is based in Philadelphia, Pennsylvania and operates in more
than 150 locations in over 30 countries. Additional information can
be found at www.enviri.com.
Investor ContactDavid
Martin+1.267.946.1407dmartin@enviri.com |
Media ContactKaren
Tognarelli+1.717.480.6145ktognarelli@enviri.com |
A photo accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/85cdc22b-c483-46df-b78f-382dfaf42966
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