SOFIA,
Bulgaria, Oct. 19, 2022 /PRNewswire/
-- MarketStar, the pioneer of B2B sales and revenue
acceleration, has acquired Out2Bound, a Bulgarian sales development
agency that accelerates growth for technology companies through top
of funnel revenue generating capabilities. The acquisition pairs
two leading sales acceleration companies, further establishing
MarketStar as the global leader in full-funnel outsourced sales
solutions.
MarketStar has acquired Out2Bound, further
establishing itself as the global leader in full funnel outsourced
B2B sales.
"We constantly strive to innovate our offerings, improve our
global footprint, and provide more opportunities to scale our
clients' business," said Keith
Titus, MarketStar President and CEO. "As we accelerate
growth for clients and employees, acquiring Out2Bound provides us
with an exciting top-of-funnel revenue acceleration capability and
exceptional sales talent in Europe, specifically within the CEE
region."
Established in 2016 and headquartered in Sofia, Bulgaria, Out2Bound has grown to become
the premier partner for tech companies in the region looking to
grow market share across European and North American markets. Their
specialty is to provide a robust, top-of-funnel lead augmentation
engine to help improve sales development and customer acquisition.
The company was founded by four founding partners Teofil Shikov, Boris
Georgiev, Zdravko Zdravkov
and Dimitar Mitkov, all based in
Sofia. Out2Bound will be fully
integrated with MarketStar.
"We are excited by the prospect of joining MarketStar," said
Teofil Shikov, one of the founders
of Out2Bound. "MarketStar's faith in the region and strong emphasis
on developing their European sales capabilities are attestant to
what's in front of us. We're excited to open the door of the CEE
region and provide more for customers and shareholders."
Founded in 1988, MarketStar now employs more than 1,600
employees worldwide, with global headquarters in Ogden, Utah and a large operational presence
in Dublin, Ireland. The addition
of the Sofia, Bulgaria office
provides a strong position in how the company will serve
Pan-European and international companies, allowing MarketStar to
better enable clients to scale revenue globally.
"We are thrilled with the acquisition of Out2Bound," said
Paul Grant, MarketStar Chief
Customer Officer. "The most exciting part of this for us and our
clients is Out2Bound's specialty in top-of-funnel demand generation
services. This is the solution that our customers have been looking
for, and this acquisition brings a world-class team that is laser
focused on delivering world-class results."
Out2Bound's team aligns with MarketStar's purpose, values,
culture, and strategic vision for global expansion. The current
Out2Bound management team and all Bulgarian employees will continue
as members of the MarketStar organization.
ABOUT MARKETSTAR
Through innovative sales solutions, MarketStar
(www.marketstar.com) accelerates sales from lead to recurring
revenue with business-to-business (B2B) direct and indirect sales
programs. Utilizing a blend of voice, digital, and field
engagements, MarketStar has launched, sold and supported thousands
of products and services on behalf of the biggest and most
innovative companies across the globe. Founded in 1988, MarketStar
pioneered the sales outsourcing industry and today has over 1,600
employees worldwide. Their global headquarters is located in
Ogden, Utah.
ABOUT OUT2BOUND
Out2Bound (www.out2bound.com) is a sales development
agency that helps technology companies attract b2b clients and
access new markets around the globe. It develops and executes
outbound sales development strategies by being able to both plug
into the company as a remote sales team and support existing teams
by enriching sales pipelines. Additionally, the company can test
out new markets and validate product or service market fit.
Out2Bound is currently the main player in the sales as a service
segment in Bulgaria and the CEE
Region and has offices in Sofia
and Geneva.
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SOURCE MarketStar