Consumers to Enjoy Collecting Loyalty Points
and Redeeming Rewards Using a Mobile App on Smartphones, No Paper
Required
Excentus Corporation, a provider of loyalty marketing and
technology services, and Verifone (NYSE: PAY), a world leader in
payments and commerce solutions, have developed a solution to
enable merchants using Verifone Commander Site Controller to offer
their customers an electronic punch-card loyalty program. It will
work with a simple-to-use mobile application for Apple iOS and
Android operating systems as part of the standard Commander
offering.
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New from Excentus and Verifone, the
Digital PunchCard Loyalty Solution for C-Stores (Photo: Business
Wire)
Most merchants today use paper punch card loyalty programs that
are rife with fraud and abuse, and offer limited customer uptake.
With this solution, Excentus Corporation and Verifone will provide
an affordable, easy-to-manage and secure loyalty application for
the petro and convenience retail industry.
How it works is simple. Excentus Corporation will host a portal
for merchants to join and create a digital punch card program. The
program would then be available through a mobile app consumers can
download to their smartphone, enabling simple, convenient access to
punch cards.
“Convenience retailers are facing increased competition from
drug stores, dollar stores, quick-serve restaurants and coffee
shops – which is why enhanced digital marketing and loyalty
programs are critical to the future of the convenience retail
channel,” said Brandon Logsdon, CEO of Excentus Corporation.
“Through our relationship with Verifone, we will provide retailers,
who have not had a low-cost digital marketing and loyalty solution
until now, with a robust mobile and omni-channel marketing
feature that will help them grow their business.”
Available to convenience retailers starting early 2017, basic
punch card loyalty functionalities will be included on all
Commander Site Controller and RubyCi installations. Feature
upgrades will be available, as well as a “white label” version of
the mobile app for retailers that want to lead with their
brand.
“Our vision is to enhance experiences for consumers and
merchants whenever they are interacting with our products,” said
Dan Yienger, Senior Vice President and General Manager of
Verifone’s Global Petroleum business. “With an industry leader like
Excentus as our partner, we can offer added value that’s meaningful
to convenience stores and gas stations.”
The Commander Site Controller is Verifone’s single site
management software platform that supports all petroleum and card
brands, providing increased speed at-the-pump and in-store payment
acceptance, fueling operations and back office control. It
incorporates a Conexxus Mobile standard-based API to streamline gas
stations’ and convenience stores’ ability to support mobile payment
apps, while improving business processes, reducing costs and
increasing productivity.
Verifone will be demonstrating the Excentus punch card loyalty
program at the NACS Show, Atlanta, GA, booth #3431.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995 for VeriFone Systems, Inc.
This press release includes certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements are based on management's current
expectations or beliefs and on currently available competitive,
financial and economic data and are subject to uncertainty and
changes in circumstances. Actual results may vary materially from
those expressed or implied by the forward-looking statements herein
due to changes in economic, business, competitive, technological
and/or regulatory factors, and other risks and uncertainties
affecting the operation of the business of VeriFone Systems, Inc.,
including many factors beyond our control. These risks and
uncertainties include, but are not limited to, those associated
with: successful rollout of the electronic loyalty punch card
solution with Excentus, execution of our strategic plan and
business initiatives and whether the expected benefits of our plan
and initiatives are achieved, short product cycles and rapidly
changing technologies, our ability to maintain competitive
leadership position with respect to our payment solution offerings,
our assumptions, judgments and estimates regarding the impact on
our business of the continued uncertainty in the global economic
environment and financial markets, our ability to successfully
integrate acquired businesses into our business and operations, our
ability to protect against fraud, the status of our relationship
with and condition of third parties such as our contract
manufacturers, distributors and key suppliers upon whom we rely in
the conduct of our business, our dependence on a limited number of
customers, the conduct of our business and operations
internationally, our ability to effectively hedge our exposure to
foreign currency exchange rate fluctuations, and our dependence on
a limited number of key employees. For a further list and
description of the risks and uncertainties affecting the operations
of our business, see our filings with the Securities and Exchange
Commission, including our annual report on Form 10-K and our
quarterly reports on Form 10-Q. The forward-looking statements
speak only as of the date such statements are made. Verifone is
under no obligation to, and expressly disclaims any obligation to,
update or alter its forward-looking statements, whether as a result
of new information, future events, changes in assumptions or
otherwise.
About Verifone
Verifone is transforming everyday transactions into
opportunities for connected commerce. We’re connecting payment
devices to the cloud—merging the online and instore shopping
experience and creating the next generation of digital engagement
between merchants and consumers. We are built on a 30 year history
of uncompromised security with approximately 29 million devices and
terminals deployed worldwide. Our people are known as trusted
experts that work with our clients and partners, helping to solve
their most complex payments challenges. We have clients and
partners in more than 150 countries, including the world’s best
known retail brands, financial institutions and payment
providers.
Verifone.com | @verifone
About Excentus Corporation
At Excentus, we create programs that help lower the cost of
everyday life. Excentus’ proprietary software engine helps numerous
loyalty and marketing programs drive down the cost of everyday
commodities like gasoline. In fact, since 2012, Excentus has helped
consumers and small businesses across America save over $800
million at the pump. Creating real savings that positively affect
the everyday lives of real people – that’s what Excentus is all
about. Founded in 1996 in Dallas, TX, Excentus is a privately held
company with approximately 200 employees.
Information: www.excentus.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161018005879/en/
ExcentusVanessa Horwell, +1-305-749-5342 ext.
232vhorwell@thinkinkpr.comorNikkia Griffin, +1-305-749-5342 ext.
239ngriffin@thinkinkpr.comorVerifoneDevika Goel,
+1-470-435-1566Devika.goel@verifone.com
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