Pitney Bowes Named a Leader in Gartner’s 2013 Magic Quadrant for Customer Communications Management Software
January 07 2014 - 4:00AM
Business Wire
Pitney Bowes, Inc. (NYSE:PBI) today announced that technology
research firm Gartner has named the company a market leader in the
first publishing of Gartner’s Magic Quadrant for Customer
Communications Management (CCM) Software. Pitney Bowes is one of
only four vendors placed in the Leaders quadrant for its EngageOne
Communication Suite out of a field of 15 technology providers in
the space.
According to Gartner, CCM software enables organizations to
create, personalize and deliver communications to customers more
effectively via any output channel. Prospective buyers should use
this Magic Quadrant – Gartner’s first on this topic – as a starting
point when shortlisting providers.
To read the full report, visit pb.com/ccmsoftware.
“We believe this recognition is a testament to the market size,
scalability and global reach of the Pitney Bowes EngageOne
Communication Suite,” said Jay Bourland, Senior Vice President and
General Manager, Composition and Interaction for Pitney Bowes, Inc.
“We are committed to continuously improving our global solutions
against a backdrop of emerging social, mobile and local platforms
and technologies.”
The Pitney Bowes EngageOne Communication Suite has a modular
architecture for seamless integration with existing platforms,
systems and databases. It enables organizations to gain a more
complete and accurate 360-degree view of each customer and
efficiently produces targeted, personalized communications. From
user-friendly, collaborative content and design tools, to real-time
interaction optimization, Pitney Bowes EngageOne enhances
interactions across all digital, print and mobile channels. Its
customer self-service capabilities include online bill pay and
instant access to account data and documents. Most importantly, the
solution features a powerful, single-server engine that helps
organizations streamline production of every type of communication
from high-volume billing and statements, to interactive
correspondence such as insurance estimates of benefits, to
on-demand documents such as financial services new-account
documentation.
Gartner defines companies in the Leaders Quadrant as those who
have scale in terms of market presence and size. “Leaders” have
momentum in the CCM Software sector and significant market share
based on a solid CCM Software product or family of products. The
report cites “Leaders” as high-viability technology providers who
have a global presence and are recognized as major vendors in the
CCM Software market and are also well positioned with their current
product portfolio and likely to continue delivering leading
products.
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings. Gartner
research publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional
mail and call center communications in its solution mix along with
digital channel messaging for the Web, email and mobile
applications. Pitney Bowes: Every connection is a new opportunity™.
www.pb.com.
PCTags: Gartner, Pitney Bowes, Magic Quadrant, software,
customer communications management
Pitney BowesCarol Wallace, 203-351-6974Carol.wallace@pb.com
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