Celebrity Cruises Launches 'Celebrity Life'
July 23 2009 - 10:00AM
PR Newswire (US)
Redefining the onboard experience to create lasting memories for
guests MIAMI, July 23 /PRNewswire-FirstCall/ -- Life has always
been good on a Celebrity Cruises vacation, and today, the brand
announced a new program that will make it even better. Celebrity
Cruises today announced "Celebrity Life," a new series of
palate-pleasing, intellectually-enriching and life-enhancing
programs designed to deliver the most unique and sophisticated
onboard experience in premium cruising. Built on long-established
pillars of the Celebrity brand - dining, enrichment, and wellness -
Celebrity Life encompasses three distinct program categories:
"Savor," "Discover," and "Renew." "Celebrity Cruises has always
been committed to offering the best vacation experience for
discerning travelers," said Celebrity Cruises Senior Vice President
of Hotel Operations Lisa Lutoff-Perlo. "Celebrity Life will provide
our guests with an array of experiences they will remember long
after they sail with us, thanks to the delivery and dedication of
our spectacular crew across the fleet." "Savor" takes an already
stellar culinary experience to new heights, with eight new wine
enrichment events, six spirits and mixology tastings, and more than
seven different interactive programs for guests, hosted by the
ship's Executive Chef and team. "Discover" presents an opportunity
for guests to do or learn what they have always wanted to try, but
never had time to accomplish. Whether it's ordering a bottle of
Chianti in Italian, or exploring the universe in 40 minutes, guests
can delve into a wide variety of interests. "Renew" offers an
improved, more goal-oriented approach to classes, seminars, and
treatments designed to help guests on their journey to looking
younger, feeling better and living longer. SAVOR THE MOMENT Shaped
by the line's award-winning chef, restaurateur and Vice President
of Culinary Operations Jacques Van Staden, the Savor series will
encompass three programs centered around Celebrity Cruises'
industry-leading food and beverage programming: "Celebrity
Vineyards," "Signature Spirits" and "Food as Art." The "Celebrity
Vineyards" wine enrichment program, developed in partnership with
the United States Sommelier Association, will feature a host of
immersive wine events providing guests the opportunity to expand
their understanding and appreciation of the fascinating world of
wine. Among the varied activities are the comparative wine
workshops Celebrity introduced in 2007, sanctioned by the renowned
Riedel Crystal. Celebrity's "Signature Spirits" events will help
unleash guests' "inner mixologist" as they explore the modern world
of spirits and cocktails during exclusive "Mixology 101" workshops
developed in partnership with Bacardi. The Signature Spirits events
also will offer the opportunity to experience the industry's first
"Molecular Mixology" workshop developed by "The Liquid Chef,"
world-renowned Master Mixologist Junior Merino. Celebrity's
immersive "Food as Art" culinary arts program also includes highly
interactive and participatory cooking shows. Led by a variety of
Celebrity's shipboard chefs, the program allows guests to serve as
sous chefs in "Star Chef Cooking Competitions," and to participate
in exclusive behind-the-scenes tours to watch the teams in
Celebrity's galleys actively preparing delectable desserts,
fresh-baked breads and a seemingly endless array of entrees. The
Food as Art program also will surprise and delight vacationers with
a special lineup of guest chefs who will set sail with Celebrity
over the course of the year. DANCE...DISCUSS. . .DISCOVER A
highlight of Celebrity Life's "Discover" series is the opportunity
to learn a new language through Celebrity's industry-first alliance
with Rosetta Stone . Through this new partnership, over the course
of just one sailing, either self-taught or hosted, guests can gain
a working knowledge of their choice from among 13 languages.
Celebrity's "Beyond the Podium" enrichment series, as its name
implies, will offer guests far more than the typical enrichment
lecture. The series will be highlighted by the brand's new
association with Smithsonian Journeys, the educational travel
program of the renowned Smithsonian Institution, which is the
world's largest museum complex and research organization. Guests on
select sailings will have the opportunity to gain deep, new insight
from Smithsonian Journeys' globally recognized experts as they
speak with Celebrity guests about a vast array of topics, including
history, culture, art and architecture, and the natural
environment. Meanwhile, iPod addicts can learn new iTunes tips and
tricks while onboard, and novice and experienced computer users
alike can boost their technological prowess through Celebrity's
"digITal" series, with courses ranging from Photoshop and Windows
XP primers, to BlackBerry tips and blog creation. Stargazers will
be inspired to stare skyward as they learn about astronomy,
telescope tips, and even celestial navigation through Celebrity's
new alliance with Stargeezer, a program devoted to educating
consumers about astronomy in user-friendly fashion. Celebrity
guests also will be invited to gaze at the night skies out on deck
during special stargazers' parties and "star hunts" designed to
identify the evening's brightest constellations and planets. Dance
enthusiasts can share the stage with Celebrity's own professional
dancers during itinerary-influenced, interactive productions whose
themes include "Sizzle," "Groove," "Decco," and "Flava."
Additionally, in partnership with Skyy Vodka, Celebrity Solstice
and Celebrity Equinox will present "Live @ Sky" in the two ships'
Sky Observation Lounge. In addition to participating in cultural,
world and ballroom dance classes, guests also will have the
opportunity to compete in the "Everybody Dance" competition,
culminating in a vote for "star" dance champions on every sailing.
To learn how to creatively preserve photos of their impressive new
dance moves, or the picturesque places they visited during their
cruise, guests can participate in Celebrity's new courses offered
through the line's unique partnership with the StoryTellersClub,
designed to guide guests through the process of creating valuable
keepsakes of their cruise vacation memories. TO RENEW YOU Celebrity
Life's new health and wellness program called "Renew" offers an
expansion of spa and wellness services designed to help guests feel
better, live longer, and look younger. Redefining the spa
experience with an innovative range of beauty and wellness options
for Celebrity guests, Renew offers three areas of enrichment within
the program: "Ageless," "Energy," and "Longevity," each with its
own slate of treatment selections, seminars and workshops. Guests
can participate in motivating classes, a variety of seminars, and
also experience results-driven spa or fitness treatments created
for each series within the program. Within the Ageless series are
informative seminars focused on skin renewal and youth-enhancing
lifestyle tips, in addition to medi-spa cosmetic services such as
BOTOX Cosmetic, Restylane and Perlane , and a selection of
anti-aging facials, including a 24-karat gold facial available on
the fleet's latest ship, Celebrity Equinox, to target fine lines
and wrinkles. To help promote self-awareness and healthier living
long-term, the Energy series entails nutritional information,
wellness assessments and realistic "Life" prescriptions that guests
can incorporate into their lifestyle, plus body sculpting and
strengthening options, including a "boot camp" course, indoor
cycling, personal training, and gravity training classes. Among the
highlights of the Longevity series are seminars focused on stress
management, lifestyle enhancements, and alternative healing systems
such as Chinese medicine. The Longevity series also features
complimentary consultations with the onboard acupuncturist, an
array of acupuncture treatments to rebalance the mind and body, in
addition to yoga, tai-chi and "fab abs" courses. WHEN DOES
CELEBRITY LIFE "GO LIVE?" Following its rollout on the new
Celebrity Equinox when the ship enters service July 31, the
Celebrity Life program will be introduced across the balance of the
fleet by the end of November. "All of us at Celebrity are eager to
introduce this new program to our guests," said Lutoff-Perlo. "From
pleasing palates to enriching intellects to enhancing day-to-day
life, there's something to suit every interest within our new
Celebrity Life. And this is only the beginning. We look forward to
introducing more surprises over the course of the year." Celebrity
Cruises offers comfortably sophisticated, upscale vacation
experiences with highly personalized service, exceptional dining,
and extraordinary attention to detail. Celebrity sails in Alaska,
California, Canada/New England, the Caribbean, Europe, Galapagos
Islands, the Pacific Coast, Panama Canal and South America. The
line also offers unique cruisetour vacations in Alaska, Canada,
Europe and South America. Noted for four of the top 10 "Top Cruise
Ships in the World" in the large-ship category, as voted by the
readers of Cond Nast Traveler (February 2009 readers' poll),
Celebrity's fleet - including the new Celebrity Solstice and
Celebrity Equinox - will be joined by Celebrity Eclipse in 2010, a
fourth Solstice-class ship in 2011, and a fifth in 2012. For more
information, call your travel agent, dial 1-800-437-3111 or visit
http://www.celebritycruises.com/. DATASOURCE: Celebrity Cruises
CONTACT: Elizabeth Jakeway, , or Tavia Robb, , both of Celebrity
Cruises Web Site: http://www.celebritycruises.com/
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