Snap Inc. Announces New Tools & Monetization Opportunities for Creators; Launches Web Destination for Spotlight, Snapchat’s...
May 20 2021 - 12:35PM
Business Wire
Story Studio, a New Standalone app from Snap
Inc., Offers Powerful Editing Tools to Make Professional Content
for Mobile to Post Directly into Snapchat - or Anywhere Else
Snap is Expanding Monetization Opportunities
for Snap Stars with the Launch of Gifting, and Offering New Ways
for Fans to Connect with their Favorite Creators
Spotlight Snaps Now Available for Web Upload
and for Everyone to View at: Snapchat.com/Spotlight
Snap Inc. (NYSE:SNAP) today announced new tools,
workflows and monetization opportunities to support Creators’
growth on Snapchat. Story Studio is Snap’s new standalone app that
offers powerful editing tools to make professional content for
mobile, on mobile. It’s a fast and fun way to make more advanced,
engaging vertical videos that share right to Snapchat - and
anywhere else. Built for Creators, Story Studio offers insights
into trends happening on Snapchat. It is launching later this year
on iOS and will be available for free. The app’s suite of tools and
features include:
- Insights into trending #Topics, Sounds and Lenses across
Snapchat
- Access to Snap’s robust catalog of licensed music and audio
clips for use in video projects
- Frame-precise trimming, slicing and cutting, as well as
frame-precise placement of creative elements like captions,
stickers, Sounds and other media layers
- Visual effects using Snap's unique augmented reality technology
via Lenses and cross-clip transitions
- The ability to save and edit projects until you’re ready to
share
- Direct posting of the finished video to Spotlight or Stories
(via Creative Kit), download to your camera roll, or open it in
other installed apps
- Easy login with Snapchat (via Login Kit)
Spotlight is rolling out globally, and already reaches 125
million monthly active users. The number of viewers watching
Spotlight for at least 10 minutes per day grew by over 70% from
January to March. Snap continues to offer millions per month to
reward Snapchatters for their creativity. Since launching in
November, over 5,400 Creators have earned more than $130 million
dollars.
Snap also launched a new destination to watch Spotlight content
on the web, even without a Snapchat account. There, Creators and
brands who lean on desktop tools like Final Cut Pro can easily
upload content into Spotlight directly from Chrome or Safari, even
in high-definition 4k video resolution. Visit:
Snapchat.com/Spotlight.
In addition, Snap is expanding the monetization opportunities
available to Creators through a new feature called Gifting, and
offering new ways for fans to connect with their favorite
Creators.
A Gift is a show of support Creators can receive from their fans
who want to build meaningful personal relationships with them
through Story Replies, which are direct messages a Creator can
choose to repost to start a broader conversation around the topics
they love. Creators have control over the types of messages they
receive with custom filtering, so conversations stay respectful and
fun. Our Creator community uses Story Replies as a way to build
stronger relationships and engage with their fans. In the Middle
East, where the Creator community is thriving, over 90% of Snap
Stars receive Story Replies from their fans.
When a subscriber sees a Snap that brings delight to their day,
they can purchase Snap Tokens to send a Gift, and kick start a
conversation with the Snap Stars they love. Snap Stars earn a share
of the revenue from Gifts received through Story Replies. Gifting
will start to roll out to Snap Stars later this year on Android and
iOS.
About Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the
camera represents our greatest opportunity to improve the way
people live and communicate. We contribute to human progress by
empowering people to express themselves, live in the moment, learn
about the world, and have fun together. For more information, visit
snap.com.
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