TORRANCE, Calif., July 12, 2016 /PRNewswire/ -- The summer
music scene kicked into high gear this weekend during one of the
nation's largest Latin alternative music festivals, Ruido
Fest.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7877351-toyota-latino-ruidofest/
As the exclusive automotive sponsor, Toyota didn't skip a beat
as fans experienced the energy of the event through shared content
created with:
- Mexican indie-pop singer and composer Carla Morrison
- Mexican pop-rock singer/songwriter Natalia Lafourcade
- Mexican-American, L.A.-based band La Santa Cecilia.
The artists shared highlights with festivalgoers and music fans
through Toyota hashtags #BoldWish and #VayamosJuntos on Facebook,
Twitter and Instagram.
Powered by the bold Camry, Morrison surprised one lucky fan by
fulfilling their #BoldWish at Ruido Fest. Also joining the music
fun, Lafourcade joined Cuban actor, singer and Univision TV
presenter, William Valdes, for a
live karaoke session as part of their #BoldWish. In addition,
social media famous photographer Bryant
Eslava and Valdes created a 360º live video along with the
other artists to share festival highlights with music fans on
Toyota Latino channels.
Through the lens of "Musica y Destinos," the Toyota
Música area immersed festivalgoers in vehicle displays that
engaged them through a series of virtual reality zones and
shareable GIF photo opportunities starring the bold Camry, the
all-new Prius, the RAV4 Hybrid, and the Corolla. A special perk for
Toyota owners included exclusive access to a loyalty deck with a
bird's eye view of the festival each day.
To support up-and-coming artists, a Toyota-sponsored stage
featured some of today's rising Latin alternative music
stars.
"Music is ingrained in the lives of so many of our guests," says
Tyler McBride, Toyota's engagement
marketing manager. "We use music to connect with our guests
and Ruido Fest was the perfect setting. Whether in person or via
our social channels, Toyota is committed to engaging our artist
partners and giving our guests an up close and personal view of the
music journey."
As a major sponsor of music festivals, Toyota has developed a
social activation to engage attendees as well as raise funds for
VH1 Save the Music. Festivalgoers visit the activation space and
share on social media using #ToyotaGiving to show their support,
while simultaneously increasing music education awareness. The
social campaign benefits VH1 Save The Music Foundation, a
national nonprofit organization committed to restoring music
education programs in America's public schools. A $30K donation will go to a designated school
later this year.
About Toyota
Toyota (NYSE:TM), the world's top
automaker and creator of the Prius and the Mirai fuel cell vehicle,
is committed to building vehicles for the way people live through
our Toyota, Lexus and Scion brands. Over the
past 50 years, we've built more than 30 million cars and trucks in
North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
44,000 people (more than 34,000 in the U.S.). Our 1,800 North
American dealerships (1,500 in the U.S.) sold more than 2.8 million
cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and
about 80 percent of all Toyota vehicles sold over the past 20 years
are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. For more information about Toyota, visit
www.toyotanewsroom.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/latin-music-bands-rock-chicago-300297110.html
SOURCE Toyota