Voters To Help Decide The Ultimate Toys of 2004; Toy Lovers Can Cast Their Votes Online Beginning Today on Toysrus.com WAYNE, N.J., Oct. 5 /PRNewswire-FirstCall/ -- Each year, the toy industry introduces thousands of new toys into the marketplace. Beginning today, toy lovers can help decide The Ultimate Toys of 2004 by logging onto http://www.toysrus.com/ and voting for their favorites. Winners will be announced on "The Ultimate Toy Awards" presented by Toy Wishes Magazine in partnership with DIC Entertainment. The show, produced by Dick Clark Entertainment, will be broadcast on NBC on Saturday, December 4 at 1pm and rebroadcast on Sunday, December 5 at 7pm on PAX. This first-of-its-kind telecast will be sponsored in part by Toys "R" Us. "As the number one online toy retailer, Toysrus.com is the perfect place for toy lovers to weigh in on their favorite toys of the year," said John Sullivan, vice president and general manager, Toysrus.com. "Toysrus.com is pleased to partner with Toy Wishes Magazine in providing the ultimate voting showcase for the 2004 Ultimate Toy Award nominees." Toy lovers can cast their vote in 20 categories, ranging from Action & Adventure Ultimate Toy of the Year to Stuffed Animals Ultimate Toy of the Year. There are also three non-toy categories: Girl Cartoon Star of the Year, Boy Cartoon Star of the Year and Movie Star of the Year. Voters can also select their choice for the top prize of all - The Ultimate Toy of 2004. Online votes, coupled with votes cast by members of the American Toy Press, will determine the winners of The Ultimate Toy Awards. Voting ends on November 3. The categories and corresponding nominees for The Ultimate Toy Awards are as follows: Action & Adventure Batman(TM) Animated Batcave(TM) (Mattel) Power Rangers DinoThunder(TM) Deluxe Dino Stegazord(TM) (Bandai) Spider-Man(R) Triple Action Web Blaster (Toy Biz) Transformers(TM) Energon Omega(TM) Supreme Figure (Hasbro) Activities Far-Out Fuzzy(R) Tee (Rose Art) Crayola(R) GadgetHeadz(TM) Car Factory (Binney & Smith) My Overstuffed Life(TM) (JAKKS Pacific) Hershey's(TM) S'mores Maker (Spin Master) Construction & Building Ultimate Big Air(TM) Ball Tower (K'Nex) Fire and Ice(TM) Dragons(TM) Dragon Mountain (Mega Bloks) Knights Kingdom (LEGO) Nano(TM) Building System (Mega Bloks) Dolls & Accessories Bratz(TM) Tokyo-A-Go-Go(TM) Dance N' Skate Club(TM) (MGA) Cabbage Patch Kids(R) (Play Along) Fashion Fever(TM) (Mattel) Barbie(R) as The Princess & The Pauper (Mattel) Educational & Learning InteracTV(TM) (Fisher-Price) LeapPad(R) Mind Wars And Mind Wars Jr. (LeapFrog) V.Smile(TM) TV Learning System (VTech) Electronic Entertainment Disney Portable DVD Player (Disney Electronics) GameBoy(R) Advance Video (Majesco) My Scene(TM) My Pics Digital Camera (Kid Designs) VideoNow(TM) Color Personal Video Player (Hasbro) Games & Puzzles Balloon Lagoon(TM) (Cranium) Cover To Cover(TM) (Hasbro) Scene It?(TM) Jr. DVD Game (Mattel) Yu-Gi-Oh!(TM) Collector's Tins (Upper Deck) Girls' Toys Barbie(R) Balance Beam (Radica) Bella Dancerella(TM) Home Ballet Studio (Spin Master) Dora the Explorer(TM) Dora's Talking House (Fisher-Price) My Little Pony(TM) Friendship Ball(TM) Twinkle Twirl Dance Studio(TM) (Hasbro) Infant Toys Baby Einstein(TM) Animal Orchestra Stacker (Equity Marketing) John Deere(R) Kids Big Red Barn Playset (RC2) Peek-A-Blocks(TM) IncrediBlock(TM) (Fisher-Price) PowerTouch(TM) Baby (Fisher-Price) Make Believe Batman(TM) Gloves and Utility Belt (Thinkway) Spider-Man 2(R): Doc Ock Arm With Tentacle Grabbin' Action (Toy Biz) Get-Up Wearable Sound FX Fantasy Toy (Big Boing) SpongeBob SquarePants(TM) Krabby Patty Station(TM) (Wild Planet) Playcenters Bedtopper(TM) (Playhut) Laugh & Learn(TM) Learning Home(TM) (Fisher-Price) Magicook Kitchen(TM) (Little Tikes) Preschool Geotrax(TM) Elevation Series (Fisher-Price) Little People(R) Discovery Village(TM) (Fisher-Price) Noah's Ark (Playmobil) The Wiggles(R) Wiggling Dancing Guitar (Spin Master) Radio-Controlled Toys Alien Racers(TM) (MGA) Nitro Battlerz(TM) Starter Set (Radica) Polly Pocket(TM) Remote Control Limo Kit (Kid Design) Terrain Twister(TM) (Mattel) Rideables Adventure Series Hummer(R) H2 SUV (Little Tikes) Honda Minimoto Maxii (Toy Quest) Power Rangers(TM) Tri-Wheel (Huffy) Power Wheels(R) Hot Wheels(R) Go-Karts (Fisher-Price) Seasonal Hanukkah Bear (Aurora) Hasbro(R) Christmas Ornaments (Basic Fun) Holiday(TM) Barbie(R) (Mattel) Rudolph the Red-Nosed Reindeer Elves' Toy Shop Playset (Playing Mantis) Stocking Stuffers CAR-GO Fun!(TM) (Mattel) Gnomads (Big Boing) Mighty Beanz(TM) Key Chains (Basic Fun) Pocket Pixter(R) (Fisher-Price) Stuffed Animals E-L-M-O(TM) (Fisher-Price) Care Bears(TM) Fit & Fun (Play Along) FurReal Friends(TM) Luv Cub(TM) (Hasbro) Sing & Boogie(TM) Blue (Fisher-Price) Tech Toys Aquapets(TM) (Wild Planet) ETO(TM) (Ohio Art) Girl Tech(R) My Photo Booth (Radica) Tamagotchi Connection(TM) (Bandai) Vehicles Hot Wheels(R) Tech Trax(TM) AirStunt Challenge(TM) (Mattel) Monster Garage(TM) Skool Bus Pontoon Boat (Funrise) Thomas & Friends(TM) Wooden Railway Sights & Sounds Destinations (RC2) XTS(TM) Train System (Basic Fun) Video Games & CD-Roms Plug it in & Play TV Games(TM) featuring Ms. Pac-Man (JAKKS Pacific) Play TV(R) EA SSX Snowboarder (Radica) Pokemon(R) FireRed & Leafgreen (Nintendo) Tiger Games(R) TV Mission: Paintball (Hasbro) World of Sports ESPN(TM) Gamestation(R) (Fisher-Price) Game Zone(R) 5-Foot Air Hockey With Overhead Scoring (Hedstrom) Laser Tag(R) Team Ops(TM) (Hasbro) Movie "Star" of the Year Shrek Spider-Man Harry Potter Oscar Girl Cartoon "Star" of the Year Strawberry Shortcake Barbie Bratz Dora Care Bears Boy Cartoon Star of the Year SpongeBob SquarePants Yu-Gi-Oh! Power Rangers Transformers Teenage Mutant Ninja Turtles Ultimate Toy of the Year Balloon Lagoon(TM) (Cranium) Barbie(R) as The Princess & The Pauper (Mattel) Bella Dancerella(TM) Home Ballet Studio (Spin Master) Bratz(TM) Tokyo-A-Go-Go(TM) (MGA) Cabbage Patch Kids(R) (Play Along) E-L-M-O(TM) (Fisher-Price) InteracTV(TM) (Fisher-Price) Nitro Battlerz(TM) Starter Set (Radica) Tamagotchi Connection(TM) (Bandai) Plug it in & Play TV Games(TM) featuring Ms. Pac-Man (JAKKS Pacific) VideoNow(TM) Color Personal Video Player (Hasbro) V.Smile(TM) TV Learning System (VTech) About Toys "R" Us Toys "R" Us is one of the leading specialty toy retailers in the world. Currently it sells merchandise through more than 1,400 stores, including 680 toy stores in the U.S. and 588 international toy stores, including licensed and franchise stores as well as through its Internet sites at http://www.toysrus.com/, http://www.imaginarium.com/ and http://www.sportsrus.com/. Babies "R" Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 206 stores in the U.S. as well as on the Internet at http://www.babiesrus.com/. DATASOURCE: Toys "R" Us, Inc. CONTACT: Kelly Cullen, +1-646-366-8822, , or Kathleen Waugh, +1-646-366-8823, , both of Toys "R" Us, Inc.; or Josslynne Lingard of Toy Wishes Magazine, +1-201-222-9118, ext. 13, Web site: http://www.toysrus.com/

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