The UPS Store Brings Dreams to Life through Literacy
November 01 2017 - 10:00AM
One book can have the power to open a world of discovery and
imagination. The ability to read expands a child’s understanding of
the world while developing language and listening skills. In
support of the education and magic provided by books, The UPS Store
is kicking off its annual fundraising campaign benefiting the Toys
for Tots® Literacy Program at locations nationwide and will
conclude the fundraising effort on Jan. 1 with a float in the 129th
Tournament of Roses Parade®. The literacy program, created by The
UPS Store and the Marine Toys for Tots Foundation in 2008, uses 100
percent of each dollar donated at The UPS Store® locations to
purchase books for less fortunate children in local communities
across the United States. According to the Scholastic Kids &
Family Reading Report™: 6th Edition, lower income families have
one-third of the amount of children’s books in the home compared to
higher income families.
Since the program launched, UPS® and The UPS Store network have
raised more than $4 million dollars to purchase books for children
in need. As a result, the literacy program has distributed more
than 39.4 million books to children across the United States.
“There is no better investment than education and literacy for
this nation’s future,” said Tim Davis, president of The UPS Store.
“We are proud to be able to give back to our communities through
this program. Every child should have access to the opportunity and
wonder of reading, no matter their situation or circumstance.”
As in previous years, each locally owned and operated store is
pivotal to the success of this nationwide fundraising effort.
As well as providing the option to add a donation to the total
purchase at check-out, The UPS Store also accepts online
donations.
“Access to books for increased literacy is a mission anyone and
everyone can feel part of,” said General Pete Osman, president and
CEO of the Marine Toys for Tots Foundation. “Our continued
partnership with The UPS Store enables thousands of communities to
rally behind our cause, making this initiative even more effective.
We all have a favorite book that opened us up to the world of
reading. Whether it is sharing that favorite book or donating a few
dollars, we encourage everyone to help children cultivate their
love for learning through reading.”
Fundraising is only one part of this initiative. The UPS Store
aims to delight children of all ages by highlighting the magic of
reading and its power to awaken our imaginations on a national
stage. For the second year, The UPS Store will participate in the
Rose Parade® on Jan. 1 with a float highlighting the Toys for Tots
Literacy Program. This year’s float theme is “Books Bring Dreams to
Life”. The Rose Parade is broadcast live in the U.S. by several
networks. Please refer to the list of broadcasters or
check local listings.
To find The UPS Store location nearest you or to make a
contribution to support literacy, visit
https://www.theupsstore.com/literacy.
About the Marine Toys for Tots Foundation
The Marine Toys for Tots Foundation is a not-for-profit
organization authorized by the U.S. Marine Corps to provide
fundraising and other necessary support for the annual U.S. Marine
Corps Reserve Toys for Tots Program. Now in its 70th year, Toys for
Tots provides joy and a message of hope to less fortunate children
through the gift of a new toy or book during the Christmas holiday
season. For more information, visit www.toysfortots.org. About
The UPS Store
With approximately 5,000 locations across North America, The UPS
Store network comprises the nation’s largest franchise system of
retail shipping, postal, print and business service centers. The
UPS Store locations in the U.S. are independently owned and
operated by licensed franchisees of The UPS Store, Inc., a
subsidiary of UPS (NYSE: UPS). Services, products, pricing and
hours of operation may vary by location. For additional information
on The UPS Store, visit theupsstore.com. For information
on franchise opportunities for opening a The UPS
Store location, visit https://www.theupsstorefranchise.com/.
Follow The UPS Store on Twitter at @TheUPSStore and like
The UPS Store on Facebook at facebook.com/theupsstore.
About the Pasadena Tournament of
Roses®
The Tournament of Roses is a volunteer
organization that hosts America’s New Year Celebration® with the
Rose Parade® presented by Honda, the Rose Bowl Game® presented by
Northwestern Mutual and a variety of accompanying events. 935
volunteer members of the association will drive the success of
129th Rose Parade themed “Making A Difference,” on Monday, January
1, 2018, followed by the College Football Playoff Semifinal
at the 104th Rose Bowl Game. For more information, visit
www.tournamentofroses.com. Like us on Facebook and follow us on
Twitter, Instagram and YouTube and visit our blog at
blog.tournamentofroses.com.
Tracy Spahr, The UPS Store
858-642-7968
tspahr@upsstore.com
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