OgilvyOne Worldwide Named A Leader In Customer Engagement Agencies
Evaluation By Independent Research Firm
NEW YORK, Nov. 20, 2012 /PRNewswire/ -- OgilvyOne
announced that, of the 13 agencies evaluated by Forrester Research,
Inc, in its independent report, "The Forrester Wave™: Customer
Engagement Agencies," Q4 2012, it is the only agency to be cited as
a Leader.
Forrester, a leading global research and advisory firm, defines
Customer Engagement Agencies (CEAs) as: "agencies that focus on
defining customer-oriented business strategies and mapping them to
tactics and execution. They help clients maximize customer
profitability and optimize customer experiences by applying data
and analytics to every interaction."
According to Forrester, "OgilvyOne is the sole Leader in the
evaluation, primarily because the firm has successfully integrated
a small handful of sister agencies into one division and leverages
expertise across them seamlessly. The agency's Fusion process
underpins every CEA account, and the tools within that process are
used across the agency to drive everything from strategy
(business-challenge discovery and customer value calculators) to
deliverables (briefs and journey maps). Clients point to its
people, and their ability to think strategically at every level, as
a core strength. The agency proactively incubates innovation around
emerging channels and media as well as the opportunities those
create for all of its clients."
Forrester evaluated the strengths and weaknesses of 13 agencies
across 19 criteria, grouped into three high-level buckets: current
offering, strategy and market presence. OgilvyOne received the
highest ranking in both the current offering and strategy
categories among all vendors.
Dimitri Maex, Managing Director
of OgilvyOne New York, said: "We believe that the way in which
Forrester has reframed the digital direct category as Customer
Engagement is completely in line with how OgilvyOne is thinking
about the future. Our core promise to our clients is that we help
them unlock the full value of their customer base by building
highly personal experiences that result in behavior change. Doing
this requires a broad range of specialty capabilities as well as a
relentless focus on the customer experience. We have invested
heavily in our engagement planning tools and processes, our
technology infrastructure and our data analytics capabilities. The
integration of our performance marketing group, Neo@Ogilvy, has
allowed us to expand our approach to acquiring and engaging
customers beyond traditional CRM channels."
Brian Fetherstonhaugh, Chairman
& CEO of OgilvyOne Worldwide, commented: "Creativity, the
secret sauce to any type of customer engagement, is our life
blood. This year, Ogilvy outperformed every agency in the most
prestigious industry creative awards, and was voted the most
creative agency in Cannes as well
as the most effective agency at the Effie awards. OgilvyOne
contributed to seven direct and four Cyber Lions at Cannes, we took home 12 awards at the Caples,
and dominated the Direct Marketing Association's Echo awards,
winning 19 awards in total including the Board of Governors' Award
for Strategic Innovation and the USPS Gold Mailbox Award."
To download the report, visit the Sell or Else Blog:
http://sellorelse.ogilvy.com/2012/11/19/ogilvyone-named-a-leader/
OgilvyOne Worldwide
OgilvyOne Worldwide
is the strongest, most experienced and most highly awarded digital
direct marketing network in the world, with over 100 offices in 50
countries. It provides clients with a full range of direct,
consulting and interactive services to deliver profitable customer
relationships. The roster of clients is equally balanced between
global clients including American Express, BlackRock, British
Airways, DuPont, IBM, Intercontinental Hotels Group,
Kimberly-Clark, Nestlé, SAP, Unilever, UPS and leading clients in
our local markets. OgilvyOne Worldwide is a unit of Ogilvy &
Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest
communications services groups.
SOURCE OgilvyOne Worldwide