Y&R Team Red Istanbul Wins Its First Grand Prix for Media Lions
June 23 2015 - 3:27PM
Business Wire
“Red Light” App for Vodafone Has Aided More
Than 103,000 Victims of Domestic Abuse
Y&R’s Chief Global Creative Officer, Tony Granger, announced
today that Y&R Team Red Istanbul (Y&R’s dedicated team for
Vodafone) has been awarded the Grand Prix in the Media category for
its “Red Light” app built for Vodafone. This is a first for Y&R
Team Red Istanbul and for Turkey.
The app, which was registered at Cannes under an alias name in
order to protect its identity from men, allows women to call for
help just by shaking their smartphones. Instructions on how to find
and use the app are deeply embedded in videos and content targeted
for women, intentionally designed to be so gender-specific that men
never reach the hidden message. More than 250,000 women have
downloaded the app, which constitutes 24 percent of all women in
Turkey who use smartphones. To date, it has been activated over
103,000 times.
Granger states: “This is a proud win for us. Our agency in
Istanbul took on a tough social issue that, given the nature of
domestic violence, demanded innovative thinking. They came up with
an idea that was a perfect melding of creativity with connectivity.
We are proud to win this Lion, and even prouder that we have been
able to help women in danger of being abused.”
About Y&R
Y&R is one of the leading global marketing communications
companies. It is made up of the iconic Y&R Advertising agency;
VML, one of the most highly regarded and fastest-growing digital
agencies in the world, and iconmobile, one of the premier mobile
marketing companies.
Y&R’s largest agency, Y&R Advertising, has 189 offices
in 93 countries around the world, with clients that include Bel
Brands, Campbell’s Soup Company, Colgate-Palmolive, Danone, Dell,
GAP, Telefonica and Xerox, among many others.
Y&R is part of WPP (NASDAQ: WPPGY).
Follow us on:
Twitter: @YoungRubicam and Instagram:
@YoungRubicam
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150623006585/en/
Y&RPress:Jordana Altman, +917-771-7428Global
PR ManagerJordana.altman@yr.comorTheresa Tepper,
+917-420-6162Director of Public Relations, North
AmericaTheresa.tepper@yr.com
WPP (NYSE:WPP)
Historical Stock Chart
From Apr 2024 to May 2024
WPP (NYSE:WPP)
Historical Stock Chart
From May 2023 to May 2024