BCW Expands Strategic Planning and Analytics Groups with Key New Hires
May 06 2019 - 3:48PM
Business Wire
BCW (Burson Cohn & Wolfe), a leading global communications
agency, announced today that Johanna Skilling has joined the firm
as Executive Vice President, Strategy and Planning, based in New
York, and Jeffrey Cutler has joined as Executive Vice President,
Analytics and Performance Media, based in Washington, D.C. Their
hires underscore BCW’s commitment to helping clients solve tough
business challenges through creative ideas informed by data and
powered by technology.
“Johanna and Jeffrey are both world-class talents who are
experts in mining research, data and analytics to uncover powerful
and relevant insights that move client audiences with precision and
impact and drive business results,” said Chris Foster, President,
North America, BCW. “They are incredibly skilled at building
high-performance teams and tools and have delivered powerful
results for clients across every industry. I am delighted to have
them on our BCW team.”
Skilling, who leads BCW’s North America strategic planning team
across all practices, is an award-winning career strategist who has
built and led strategic planning departments across agencies within
WPP, Havas, and Publicis Groupe. Her client engagements have
spanned a wide range of industries, including beauty, consumer
packaged goods, finance, healthcare, over-the-counter health,
technology and telecommunications.
Skilling has spoken at numerous industry conferences, most
recently at SXSW on “Engineering Empathy” and the United Nations,
where she led a panel at the annual Economics and Social Council
(ECOSOC) Youth Forum. She is an Adjunct Professor at New York
University’s School of Professional Studies, teaching the
graduate-level and professional courses in brand-building and
strategic planning. She is listed in "50 Business Profs to Follow
on Twitter" and "Top 100 Marketing Professors on Twitter" (SMM
Magazine). She serves on the board of the Pvblic Foundation, whose
mission is to connect brands and businesses to the United Nation’s
Sustainable Development Goals, and she received a 2016 Leadership
Award at the UN in recognition of her contributions.
Cutler spent five and a half years in senior roles at various
Daniel J. Edelman (DJE) companies. For the past three years, he was
Executive Vice President, Performance Marketing and Head of
Analytics at Zeno Group. He built Zeno’s Performance Marketing and
Analytics Practice and led a team of programmers responsible for
building proprietary data applications. In addition to his efforts
in the U.S., Cutler also oversaw a variety of global assignments
spanning from communications, analytics and digital consultancy
engagements.
Before that, Cutler served as Senior Vice President, Insights
and Analytics at Edelman Intelligence. During his time at Edelman
Intelligence, Cutler spearheaded efforts to evolve service
offerings that united the best in primary and secondary research as
well as digital analytics. Cutler started his tenure at DJE serving
as Senior Vice President, Digital Strategy with United
Entertainment Group (UEG), where he built and directed all facets
of UEG’s digital team, including new business, client strategy,
implementation, analytics, finance and staffing. Earlier in
his career, he was with Team Epic, USA Network, fama PR
and Going.com.
About BCW
BCW (Burson Cohn & Wolfe), one of the world’s largest
full-service global communications agencies, is in the business of
moving people on behalf of clients. Founded by the merger of
Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and
data-driven creative content and integrated communications programs
grounded in earned media and scaled across all channels for clients
in the B2B, consumer, corporate, crisis management, CSR,
healthcare, public affairs and technology sectors. BCW is a part of
WPP (NYSE: WPP), a creative transformation company. For more
information, visit www.bcw-global.com.
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Media: Catherine SullivanPhone:
212.601.3205Email: Catherine.Sullivan@bcw-global.com
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