Casino Group: Renewal of partnership with Sherpa
July 08 2024 - 10:45AM
Casino Group: Renewal of partnership with Sherpa
Press release8 July
2024
The Sherpa Cooperative and Casino renew
their partnership to supply 119 Sherpa stores
Casino and the Sherpa Cooperative
announced today that they have renewed their partnership. Casino
will continue to supply the 119 food stores in the Sherpa network,
which is the retail benchmark in mountain regions.
This renewal is a continuation of the
partnership that has linked the two brands since 2009. The supply
contract includes providing cooperative members with a wide range
of products and ensuring quality delivery to stores. The contract
will take effect from 1 October 2024.
Priorities of the new supply
contract
The Sherpa Cooperative has once again chosen to
place its trust in its long-standing partner, recognising the
expertise of Casino's teams, particularly when it comes to
convenience stores. The supply contract also guarantees that the
Sherpa Cooperative maintains complete independence. The Sherpa
Cooperative and Distribution Casino France have signed a new
partnership to continue the collaboration they began in 2009.
Olivier Carrié, Chairman of the Sherpa
Cooperative, commented: "We are delighted with this
renewed agreement with Casino. The immediate objective is to ensure
good footfall this summer in all Sherpa stores and to get the
winter season, which is crucial to this partnership, off to a good
start.”
Frequent deliveries and a tailored
product range
With this renewed partnership, Sherpa intends to
maintain its performance and retain its leading position in
mountain regions, thanks in particular to a relevant product range
and sustained frequency of quality deliveries throughout the
season. The 119 Sherpa stores are located exclusively in mountain
regions, which means deliveries can be complex and require Casino's
specific expertise. For its part, Casino has underlined its
ambition to maintain its leading position in convenience retailing,
particularly seasonal retailing, and its commitment to forging
lasting, high-quality partnerships with independent players in the
sector.
Philippe Palazzi, Chief Executive
Officer of Casino Group, said: “This partnership
demonstrates Casino Group's ambition to offer our partners an
impeccable service and product offering, and to continue to cover
the entire country. This renewed confidence in Casino's expertise
confirms our leading position in convenience retailing, both
geographically and in terms of people, for both our customers and
for Sherpa, our partner.”
Magali Daubinet-Salen, Chief Executive
Officer of Distribution Casino France, added: “We are
delighted to be renewing our partnership with Sherpa. This is the
logical next step after 15 years of partnership, during which we
have constantly placed our quality expertise at the heart of our
relationship with Sherpa. For years to come, the partnership
between Sherpa and Casino will be distinguished by the quality of
the products, the proximity in the relationship, and the excellence
in the service.”
About Casino Group
Casino Group is a recognised leader in the
French retail market, with more than 8,600 outlets
nationwide*. It operates the country’s largest network of
convenience stores, with 6,300 units, and ranks second in online
non-food retailing through its Cdiscount brand. Thanks to its more
than 44,000 employees, driven by their passion for retailing
and customer service, the Group has built a portfolio of strong,
dynamic, complementary banners and reported net sales of
€9 billion in 2023. With a clear vision of how its industry is
changing, the Group is committed to accelerating the transformation
of retail. To this end, all its retail activities are positioned in
the future-facing convenience, premium and e-commerce segments.
*Data at 31 December 2023
About the Sherpa CooperativeAs
a cooperative comprising exclusively independent local
supermarkets, Sherpa is an unconventional brand in the world of
food distribution. Founded in 1988, the Cooperative now has 119
stores across France's main mountain ranges. Its head office is
located in Aix-les-Bains in the Savoie region. The stores are named
after the Sherpa people – Nepalese guides and porters whose courage
and resilience have ensured the success of expeditions on the
Himalayan slopes. In the Alps, the name “Sherpa” evokes freedom,
nature, the mountains and a reliable, robust state of mind. This
reflects not only our belief that good food and holidays in
mountain resorts go hand in hand, but also our mission, which is
bringing the joy of a good meal to the mountains.
PRESS CONTACTS:
Casino Group Communications
DepartmentStéphanie Abadie – sabadie@groupe-casino.fr –
Tel.: +33 (0)6 26 27 37
05directiondelacommunication@groupe-casino.fr – Tel.: 33 (0)1 53 65
24 78
Analyst & Investor ContactsChristopher
Welton – cwelton.exterieur@groupe-casino.fr – Tel: +33 (0)1 53 65
64 17IR_Casino@groupe-casino.fr – Tel: +33 (0)1 53 65 24 17
Sherpa
CooperativeAgence Clair de LuneRaphaëlle
Amaudric & Anaïs Tricaud – anais.tricaud@clairdelune.fr – Tel:
+33 (0)6 83 85 65 67
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