XA to Produce Event for A&E Television Networks Party to Promote Show 'AIRLINE' CHICAGO, Nov. 17 /PRNewswire-FirstCall/ -- The Experiential Agency, Inc., (XA) (OTC BB: EXAG), a major national event marketing firm that serves many Fortune 500 companies, today announced it has been named event agency of record to design and produce a promotional event for A&E Television Networks reality series, AIRLINE. The "invitation only" event will entertain advertising agencies and is to be held on Thursday, November 18, at The W Hotel Lakeshore in Chicago. The event marketing industry generates nearly $80 billion a year in direct spending, according to a study by Deloitte & Touche LLP. Moreover, corporate spending on event marketing has been growing; it rose 15% in 2003 and it is predicted to generate an additional 15%-to-20% growth in 2004. (Source: PROMO Magazine) About AIRLINE AIRLINE focuses on the ups and downs of passengers and Southwest's staff and crew at Los Angeles International (LAX), Chicago Midway and Baltimore/Washington International airports. Follow Southwest's staff and crew, from the customer-focused flight crews to the hard working ground crews who are often on the receiving end of a frustrated customer's wrath. America's fourth largest carrier, Southwest Airlines originated the concept of low cost, no frills travel and carries 65 million passengers every year. About XA XA has full-service offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: EXAG) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information, please contact: XA Lara Shipp 312-397-9100 ext. 2399 Investor Relations Truc N. Nguyen VP, Investor Relations Stern & Co. 212-888-0044 Media Relations Stan Froelich VP, Media Relations Stern & Co. 212-888-0044 DATASOURCE: The Experiential Agency CONTACT: Lara Shipp of XA, +1-312-397-9100, ext. 2399, ; Investor Relations, Truc N. Nguyen, VP, Investor Relations of Stern & Co., +1-212-888-0044, , or Media Relations, Stan Froelich, VP, Media Relations of Stern & Co., +1-212-888-0044, Web site: http://www.expagency.com/

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