Gameloft Gets Down with Paris Hilton; Exclusive Multiyear Licensing Agreement to Produce Mobile Games Based on Heiress Extraord
April 18 2006 - 11:25AM
Business Wire
Gameloft, a leading developer and publisher of mobile games, is
delighted to announce a long term licensing agreement with Paris
Hilton Entertainment Inc. to develop, publish and distribute mobile
games based on heiress and pop culture icon, Paris Hilton. As part
of this agreement, Gameloft will develop and produce a series of
mobile games featuring Paris Hilton and her likeness. The first
title in the series will be geared to tweens/teens and fans of
Paris Hilton. Additional games scheduled for production will be
aimed at both male and female fans of Ms. Hilton whose diverse fan
base complements Gameloft's catalogue of wide ranging games.
"Gameloft is dedicated to increasing mobile game offerings to
female and casual gamers and we are thrilled to have Paris Hilton
on board," said Michel Guillemot, president, Gameloft. "She is a
model, a fashionista, an actress, an entrepreneur and a pop culture
force of nature whose appeal is recognized the world over. Mobile
games based on such a significant personality as Paris Hilton will
be an excellent addition to our diverse slate of games," added
Guillemot. "She is a universal brand that surpasses all
boundaries." "I'm excited to collaborate with Gameloft to bring the
Paris Hilton brand and the glamour of young Hollywood to the cell
phones of all my fans around the world," said Paris Hilton. "My
phone has become an all in one entertainment device and mobile
games are an integral part of that. Mobile gaming is really hot
right now and I'm excited to be part of this project." Gameloft's
experience in bringing branded entertainment personalities to the
mobile space includes baseball star Derek Jeter, golf pro Vijay
Singh and European soccer star Djibril Cisse. The first mobile game
based on Paris Hilton is scheduled for release worldwide in summer
of 2006. About Gameloft Gameloft is a leading international
publisher and developer of video games for mobile phones.
Established in 1999, it has emerged as one of the top innovators in
its field. The company creates games for mobile handsets equipped
with Java, Brew or Symbian technology. The total number of
games-enabled handsets is anticipated to exceed two billion units
in 2008. Partnership agreements with leading licensors and sports
personalities such as Ubisoft Entertainment, Universal Pictures,
Viacom, Warner Bros., FifPro, Lamborghini, Vans, Derek Jeter, Vijay
Singh and Geoff Rowley allow Gameloft to form strong relationships
with international brands. In addition to the partnerships,
Gameloft owns and operates titles such as Block Breaker Deluxe,
Asphalt: Urban GT and New York Nights. Through agreements with
major telephone wireless carriers, handset manufacturers,
specialized distributors and its online shop, Gameloft has a
distribution network in over 65 countries. Gameloft has worldwide
offices in New York, San Francisco, Montreal, Buenos Aires, Paris,
London, Duesseldorf, Milan, Barcelona, New Delhi, Seoul, Beijing,
Hong Kong and Tokyo. Gameloft is listed on Euronext Paris (ISIN:
FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA) For more
information visit www.gameloft.com. About Paris Hilton Paris Hilton
can next be seen starring in "The Simple Life 4," which will air on
E! Entertainment. The show also stars Nicole Ritchie, and follows
the girls as they leave behind the comforts of life in Beverly
Hills and hit the road working odd jobs along the way. Paris' other
television credits include: "The O.C.," "Las Vegas," "Veronica
Mars," and "The George Lopez Show." Segueing between the big and
small screen, Paris was last seen on the big screen in the Warner
Bros. film "The House of Wax," starring alongside Chad Michael
Murray for producer Joel Silver. Additional film credits include:
"Raising Helen," "Zoolander," "The Cat in the Hat," and
"Wonderland." Paris' career continues to evolve with exciting and
challenging projects. This fall Paris will release her first
untitled album produced by Scott Storche for Warner Bros. Records.
Her first single is set to be released In early June. She just
released her second book, "Confess it all to Me," following her New
York Best Seller, "Confessions of an Heiress," for Simon and
Shuster in September 2004. She is currently at work on her third
fragrance under the Paris Hilton Brand. Paris enjoys spending time
with her family, friends and pets and is actively involved in
numerous and various animal advocacy organizations. Paris resides
in Los Angeles.
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