Whirlpool Corporation Declares July 'Change Your Refrigerator Water Filter' Month
July 01 2009 - 8:00AM
PR Newswire (US)
Appliance Manufacturer Educates Consumers on Importance of Water
Filter Upkeep BENTON HARBOR, Mich., July 1 /PRNewswire/ -- With
temperatures heating up, many consumers will look to cool down and
stay hydrated with a refreshing glass of water. To drink with
confidence while escaping the summer sizzle, Whirlpool reminds
consumers that this season serves as a thirst quenching reminder to
change the water filter in the refrigerator. For this reason, the
world's largest appliance manufacturer declares July as the first
official "Change Your Refrigerator Water Filter" month. (Logo:
http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO) Drinking
filtered water from the refrigerator is good for the family, the
environment and the wallet. Consumers can drink with confidence
knowing that their refrigerator water filter serves as a last line
of defense against unseen contaminants such as lead and mercury. It
is important to note that these contaminants and other filtered
substances are not present in all users' water, but if they are, a
filter can address this. Many consumers, however, are not aware
that it is necessary to change the refrigerator water filter every
six months to reduce contaminants and help ensure an uninterrupted
supply of fresh filtered drinking water. "Most of us drink water
everyday but may not think about the fact that water travels
through miles of infrastructure -- steel, plastic and copper pipes
-- before ever reaching homes, potentially picking up impurities
along the way," said Will Mayfield, category manager of
refrigerator water filtration, Whirlpool Corporation. "Based on
this it's critical to change the filter regularly to reduce
contaminants. At the height of summer months, Change Your
Refrigerator Water Filter month is a perfect reminder to make
changing the refrigerator water filter a habit." By using two water
filters per year, a refrigerator system can filter the equivalent
of 3,000* bottles of water, saving over $600 a year versus
purchasing a leading brand of bottled water. In addition, according
to a 2007 Fast Company article, it is estimated that 38 billion
water bottles are thrown into the trash every year. Consumers can
do their part to help the environment by making the switch to
filtered water from the refrigerator. "Using and maintaining a
water filtration system with a NSF certified filter, like those in
the refrigerator, saves money and offers fresher water and
peace-of-mind," says Mayfield. To make changing the filter quick
and easy, many refrigerators have an easy-access system, located
conveniently at the bottom in the grille or just inside the
refrigerator, in the back near the refrigerator's ceiling. For
added convenience, Whirlpool Corporation provides an automatic
water filter replacement program that sends filters right to
consumers' homes, with no cost for shipping. For more information
on replacing your filter for any Whirlpool portfolio product, visit
http://www.whirlpool.com/everysixmonths. *Based on two 6-month 200
gallon filters vs. purchasing the same amount of 16oz. bottles in
24-pack units. About Whirlpool Corporation Whirlpool Corporation is
the world's leading manufacturer and marketer of major home
appliances, with annual sales of approximately $19 billion, 70,000
employees, and 68 manufacturing and technology research centers
around the world. The company markets Whirlpool, Maytag,
KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other
major brand names to consumers in nearly every country around the
world. Additional information about the company can be found at
http://www.whirlpoolcorp.com/.
http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGODATASOURCE:
Whirlpool Corporation CONTACT: Monica Teague, +1-269-923-7405, ;
Timothy Mambort, Peppercom for Whirlpool, +1-212-931-6147, Web
Site: http://www.whirlpoolcorp.com/
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