DRAWING ON THEMES OF CARING FOUND THROUGHOUT
THE PEANUTS STRIPS, INITIATIVE KICKS OFF WITH INTERNATIONAL
HOSPITAL ART PROJECT, AS STAFF AND PATIENTS HELP CREATE SNOOPY
& WOODSTOCK MURALS IN 70 HOSPITALS WORLDWIDE
Multi-Part Enterprise Encourages Everyone
to
"Take Care of Yourself," "Take Care of Each Other,"
and "Take Care of The Earth"
New Apple Original "The Snoopy Show" on Apple
TV+ to Feature TAKE CARE Themes
NEW YORK, Oct. 2, 2020 /PRNewswire/ -- Drawing inspiration
directly from Charles Schulz's
beloved comic strips, Peanuts Worldwide announces a new multi-year
initiative, TAKE CARE WITH PEANUTS, a campaign of caring that
reminds all of us to be good global citizens. The initiative
launches on October 2, 2020, as
Peanuts celebrates its 70th Anniversary.
TAKE CARE WITH PEANUTS features three vital messages—Take Care
of Yourself (focused on physical and mental wellness), Take Care of
Each Other (community and philanthropy), and Take Care of the Earth
(nature and sustainability)—that inspire a major worldwide
philanthropic endeavor, among other components.
"TAKE CARE WITH PEANUTS is an initiative after my own heart, as
it celebrates all the themes that my husband featured regularly in
his comic strip," says Jeanne
Schulz, widow of Peanuts creator Charles Schulz. "Sparky shared messages of
taking care of each other and respecting nature for
years—he was always a man ahead of his time!"
PHILANTHROPY: TAKING CARE WORLDWIDE
Philanthropic
projects will be a key component of the initiative, starting with
the TAKE CARE WITH PEANUTS Hospital Mural Program, a global
collaboration between Peanuts Worldwide and the nonprofit
Foundation for Hospital Art (FFHA). As part of FFHA's mission to
bring joyful art to hospitals around the world, Peanuts is donating
70 Snoopy-and-Woodstock murals to
hospitals on six continents. Among the international participating
cities are Beijing, Bogotá,
Cape Town, Paris, Seoul,
Sydney, and Toronto (to name a few), along with 12 U.S.
cities.
The program debuted on October 1
at One Brooklyn Health at Brookdale Hospital in New York, and at CHOC Children's Hospital in
Orange, California. A combination
of volunteers, hospital staff, and patients at both hospitals
joined together to paint the 49" x 56" murals, which feature an
easy-to-follow template creating a cheerful image of Snoopy and
Woodstock enjoying a hearty laugh
atop Snoopy's red-roofed doghouse. Each hospital around the world
will feature the same mural, creating a global bond of community
and caring.
The Foundation for Hospital Art project is just the beginning of
a multi-year philanthropic enterprise, with charity partners in
each Peanuts Worldwide territory joining the TAKE CARE WITH PEANUTS
initiative.
SOCIAL MESSAGING VIDEOS: ANIMATED STORIES OF
CARING
Original 1-minute animated videos featuring the
Peanuts characters will highlight TAKE CARE themes throughout the
initiative. The videos kick off on October
13 with Charlie Brown's
sister Sally singing an original song, "Take Care." Starting in
February 2021, ten original videos
will be released each year, all dubbed into 10 languages.
LESSON PLANS: TEACHING KIDS TO TAKE CARE
Starting
November 2020 on peanuts.com,
teachers and parents can download free standards-based lesson plans
in 11 languages from the curriculum experts at Young Minds Inspired
(YMI). Designed for students ages 4–11, the lesson plans will
feature the Peanuts characters and TAKE CARE themes will helping
kids sharpen their STEM, Language Arts, and Social Studies
skills.
APPLE TV+: TAKING CARE WITH "THE SNOOPY SHOW"
A new
Apple Original series, "The Snoopy Show," will debut globally
February 5, 2021 on Apple TV+.
Starring Snoopy and his many personas, one-third of the episodes
will feature TAKE CARE WITH PEANUTS themes. "The Snoopy Show" is
produced by WildBrain.
The Peanuts characters and related intellectual
property are 41% owned by WildBrain Ltd. (TSX: WILD), 39% owned by
Sony Music Entertainment (Japan)
Inc., and 20% owned by family of Charles M.
Schulz.
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MEDIA CONTACT : Alison
Hill for Peanuts Worldwide, 714.287.2015,
alison@currentpr.com