Editors Note: There is a photo associated with this press release.

COGECO Inc. (TSX:CGO) today announced the promotion of Richard Lachance to the
position of President and Chief Executive Officer of Cogeco Diffusion Inc. Until
recently, Mr. Lachance held the position of Senior Vice President of Cogeco
Diffusion. 


Richard Lachance holds a wealth of experience in the world of Communications and
Media. After having worked in the television, radio and newspaper industries, he
joined the team at Cogeco in 1999 as General Manager of the Rythme FM network
and 93.9 in Quebec, before being promoted to Vice President, and, subsequently,
Senior Vice President of Cogeco Diffusion. 


"I am very pleased with Richard's appointment. Under his excellent leadership,
Cogeco Diffusion has experienced solid growth, following its acquisitions of
Corus Quebec and Metromedia Plus, and thanks to the development of our media
properties, on the whole. I am persuaded that his deep knowledge of the industry
combined with his vision and exceptional dynamism make him the ideal candidate
to steer our media subsidiary toward new summits," stated Louis Audet, President
and chief executive officer of Cogeco Inc. 


Cogeco Diffusion Inc. ("CDI"), a subsidiary of Cogeco Inc. (TSX:CGO), owns and
operates 13 radio stations across most of Quebec, including Rythme FM, 98.5 in
Montreal and 93.3 in Quebec. These stations offer a variety of programming with
complementary radio formats serving a wide range of audiences, as well as COGECO
News, its news agency. CDI also operates COGECO Metromedia, an advertising
representation house specialized in the public transit sector that holds
exclusive advertising rights in the Province of Quebec where it also represents
its business partners active across other Canadian markets. 


ABOUT COGECO

COGECO (www.cogeco.ca) is a diversified communications corporation. Through its
Cogeco Cable subsidiary, COGECO provides to its residential and business
customers Analogue and Digital Television, High Speed Internet ("HSI") and
Telephony services. Cogeco Cable operates in Canada under the Cogeco Cable brand
name in Quebec and Ontario, and in the United States through its subsidiary,
Atlantic Broadband in Western Pennsylvania, Southern Florida, Maryland/Delaware
and South Carolina. Through its subsidiaries, Cogeco Data Services and PEER1
Hosting, Cogeco Cable provides to its commercial customers, a suite of IT
hosting, information and communications technology services (Data Centre,
Co-location, Managed Hosting, Cloud Infrastructure and Connectivity) with 20
data centres, extensive fibre networks in Montreal and Toronto as well as
points-of-presence in North America and Europe. Through its subsidiary, Cogeco
Diffusion, COGECO owns and operates 13 radio stations across most of Quebec with
complementary radio formats serving a wide range of audiences as well as Cogeco
News, its news agency. Cogeco Diffusion also operates Metromedia, an advertising
representation house specialized in the public transit sector that holds
exclusive advertising rights in the Province of Quebec where it also represents
its business partners who are active across other Canadian markets. COGECO's
subordinate voting shares are listed on the Toronto Stock Exchange (TSX:CGO).
The subordinate voting shares of Cogeco Cable are also listed on the Toronto
Stock Exchange (TSX:CCA).


To view the photo associated with this press release, please visit the following
link: http://file.marketwire.com/release/RLachance.jpg


FOR FURTHER INFORMATION PLEASE CONTACT: 
Media
Rene Guimond
Vice-President, Public Affairs and Communications
514-764-4700

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