iPerceptions' 4Q Suite Helps Boost British Columbia Institute of Technology's Website Conversion by Nearly 300%
July 13 2011 - 7:00AM
Marketwired
iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused
Voice of Customer (VoC) analytics based on actual visitor feedback,
today announced that the British Columbia Institute of Technology
(BCIT) is using 4Q Suite on its primary website, www.bcit.ca, to
increase satisfaction and conversion for prospective students.
BCIT recently completed a major redesign of their website, which
had a strategic focus on prospective students. By isolating the
satisfaction and task completion results of these particular
visitors, the institute was able to identify this group's biggest
problem areas and prioritize efforts to fix them. As a result of
their efforts, the redesign showed a 15% increase in satisfaction
among prospective students and a 279% increase in conversion for a
key event during the same time of year.
"4Q Suite, combined with our web analytics data, is helping us
to report our results to the leadership team using easy to
understand measures and giving us a clearer strategic focus on our
segmented audiences," said Alan Etkin, Project & Web Analytics
Manager at BCIT. "This, in turn, is helping us to secure the
resources and political will needed to move forward with new
projects."
When BCIT first started working with iPerceptions, the company
was running both Google Analytics (GA) and SiteCatalyst, but they
had never had any experience running VoC surveys. The 4Q Free
version was an ideal tool to experiment with and gain the
experience needed for more sophisticated survey use and
analysis.
Prior to using 4Q, BCIT knew what people were doing through
Google Analytics and SiteCatalyst. But when they implemented 4Q,
they also began to understand "why" people were doing what they
were doing as well as their overall satisfaction with the site.
This helped BCIT to produce both a functional website and highly
satisfying experience for visitors.
"The ability to structure the purpose of visit question to
clearly identify key audiences is a very powerful feature," said
Claude Guay, President and CEO of iPerceptions. "In BCIT's case,
seeing the difference in satisfaction and task completion scores by
students, prospective students, faculty and staff, provided them
with the insight to achieve impressive results."
About British Columbia Institute of
Technology Established in 1964, the British Columbia Institute
of Technology is Canada's premier polytechnic institution with a
current enrollment of 47,000 students. With five campuses, BCIT
offers wide-ranging programs in technologies and trades,
credentials up to and including master's degrees, applied research,
international activities and partnerships with business. Programs
include applied, hands-on learning in engineering, business, media,
computing, health, trades and apprenticeships. BCIT's focus is on
immediately-employable, skilled graduates across diverse industry
sectors and facilitating lifelong learning for career progression
and career change.
About 4Q Suite 4Q Suite is an upgraded
version of iPerceptions' original 4Q survey solution, and boasts an
array of features all designed to help businesses increase site
satisfaction, build engagement and optimize conversion. These
features include automatic alerts of significant changes, email
reports, Google Analytics integration, global industry benchmarks,
word clouds and text categorization features, CRM capabilities such
as email collection, ads and coupons on the survey thank-you page,
and more. 4Q Suite is simple-to-deploy, low-cost, scalable, and
offers website owners actionable insights based on real-time user
feedback. For more information, please visit www.4Qsurvey.com.
About iPerceptions iPerceptions is a
leading web-focused Voice of Customer analytics provider. Its
webValidator Continuous Listening solution, 4Q Suite solution, Web
Analytics Solution Profiler (WASP) and proprietary iPerceptions
Satisfaction Index (iPSI) turn millions of data points into
easy-to-understand strategic and tactical decision support for
website marketers. iPerceptions' clients include such well-known
brands as Dell, InterContinental Hotels, General Motors, Canadian
Tire, Hyundai, LG Electronics, Choice Hotels International, BMW and
Monster Worldwide. For more information, please visit
www.iperceptions.com.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this press release.
All trademarks and registered trademarks in
this document are the properties of their respective
owners.
Media Contact Barbara Reichert Reichert Communications,
LLC 415-248-0230 x7012 Email Contact
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