VANCOUVER, BC, Nov. 8, 2021 /CNW/ - NEXE Innovations Inc.
("NEXE" or the "Company"), (TSXV: NEXE) (OTC Markets: NEXNF)
(Frankfurt: NX5), a leader in plant-based materials manufacturing,
is pleased to announce that it has engaged Crew Marketing Partners,
a prominent marketing agency specialized in the food and beverage
industry. Crew will work with the Company to create and implement
targeted digital awareness campaigns to drive online sales
for its patented fully compostable NEXE Coffee products which are
compatible with the popular Keurig® single-serve brewing
systems.
"We are excited to work with Crew Marketing Partners and
believe that their integrated approach to digital and traditional
media will fit perfectly with NEXE's unique position in the
market," said Ash Guglani, President of NEXE. " We spent
considerable time identifying the ideal team to drive our consumer
marketing to ensure a successful launch. Crew will be instrumental
in helping NEXE expand its brand and marketing presence both online
and eventually with bricks and mortar retailers through curated ad
content specifically aimed at our various demographics."
Crew Marketing Partners is a leading marketing and creative
agency specializing in the North American food and beverage
industry. Founded in 2007, Crew's clients sell throughout major
retailers in North America and
span numerous categories with notable clients including Premium
Brands, SunRype, Hardbite, and T-Fal, to name a few.
"Crew Marketing has vast experience working with consumer
packaged goods (CPG) brands and has brought several to prominence
at major grocers. They understand what it takes to develop a brand
from the ground up that can drive millions in revenue," added
Guglani. "With where NEXE is in its lifecycle, having
commercialized our XOMA Superfoods line and Keurig® and
Nespresso® OriginalLine compatible pods, now is the time to partner
with an agency that understands how to expand and grow a CPG
company."
Mordor Intelligence estimates that the single-serve coffee pod
and capsule market was valued at US$25.07
billion in 2020, and it is projected to register a CAGR of
7.07% during the period between 2021-2026.1
"Crew is excited to be partnering with NEXE. They have
outstanding innovation that can disrupt categories but they've also
enhanced the quality and taste experience that consumers will love.
This combination is critical to a superior brand and we cannot wait
to unveil it," said Braden Douglas,
Founder of Crew Marketing Partners.
More than 59 billion coffee pods are consumed each
year,2 with traditional coffee pods creating an
enormous level of waste and taking hundreds of years to break down
in landfills. Recyclable pods too often include non-recyclable
plastic and aluminum that must be removed before recycling, and
many are often not recycled at all.
"Our pods are fully-compostable, can be placed whole into the
green bin for composting in municipal compost facilities, and they
do not need to be disassembled before disposal, making them as
convenient as the traditional pods, without the waste," added
Guglani. "It took over six years of research and development to
create the NEXE pod, which can break down in as few as 30-35
days."
Learn more about NEXE Innovations online at
https://nexeinnovations.com/investors/
*NEXE Innovations Inc. is not affiliated with, endorsed, or
sponsored by Keurig®. Keurig® is a registered trademark of Keurig
Dr Pepper Inc.
**NEXE Innovations Inc. is not affiliated with, endorsed, or
sponsored by Nespresso®. Nespresso® is a registered trademark of
Société des Produits Nestlé S.A.
About Crew Marketing Inc.
Crew Marketing Partners is a leading marketing and creative
agency specializing in the North American food and beverage
industry. Founded in 2007, Crew clients sell throughout major
retailers in North America and
span numerous categories with notable clients including Premium
Brands, SunRype, Lou's Kitchen, Hardbite, T-Fal, Herschel and
more.
www.crewmarketingpartners.com
About NEXE Innovations Inc.
NEXE Innovations Inc. is a leader in plant-based compostable
technology and advanced materials manufacturing based in
British Columbia, Canada. The
company has developed one of the only patented, fully compostable,
plant-based, single-serve coffee pods for use in leading
single-serve coffee machines. The proprietary NEXE pod is designed
to reduce the significant environmental impact caused by
single-serve pods, >50 billion of which are discarded every
year. With over $60M raised to date
from equity and government funding and over five years of R&D,
NEXE is well-positioned to meet the growing demand for
environmentally friendly and sustainable products in the
single-serve coffee sector and beyond. Learn more:
https://nexeinnovations.com/
Social Media
https://twitter.com/nexeinnovations
https://www.facebook.com/nexeinnovations
https://www.linkedin.com/company/nexeinnovations
https://www.instagram.com/nexeinnovations
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Cautionary Note Regarding Forward-Looking Statements
Certain statements in this release are forward-looking
statements or information, which include the proposed use of
proceeds, commercialization of the NEXE PODs, including the NEXE
Nespresso Compatible Pod, development of the NEXE Mask, and
increase production capacity, create other environmentally friendly
compostable packaging opportunities, development of technologies,
the potential of the Company's technology, future plans, regulatory
approvals and other matters. Forward-looking statements consist of
statements that are not purely historical, including any statements
regarding beliefs, plans, expectations or intentions regarding the
future. Such information can generally be identified by the use of
forwarding-looking wording such as "may", "expect", "estimate",
"anticipate", "intend", "believe" and "continue" or the negative
thereof or similar variations. The reader is cautioned that
assumptions used in the preparation of any forward-looking
information may prove to be incorrect. Events or circumstances may
cause actual results to differ materially from those predicted, as
a result of numerous known and unknown risks, uncertainties, and
other factors, many of which are beyond the control of the Company,
including but not limited to, business, economic and capital market
conditions, the ability to manage operating expenses, consumer
demand for and sentiment towards the Company's products, security
threats, and dependence on key personnel. Such statements and
information are based on numerous assumptions regarding present and
future business strategies and the environment in which the Company
will operate in the future, including the demand for its products,
anticipated costs, and the ability to achieve goals. Factors that
could cause the actual results to differ materially from those in
forward-looking statements include, failure to obtain regulatory
approval, the continued availability of capital and financing,
equipment failures, litigation, increase in operating costs, the
impact of Covid-19 or other viruses and diseases on the Company's
ability to operate, competition, failure of counterparties to
perform their contractual obligations, government regulations, loss
of key employees and consultants, and general economic, market or
business conditions. Forward-looking statements contained in
this news release are expressly qualified by this cautionary
statement. The reader is cautioned not to place undue reliance on
any forward-looking information.
The forward-looking statements contained in this news release
are made as of the date of this news release. Except as
required by law, the Company disclaims any intention and assumes no
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
1
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https://www.mordorintelligence.com/industry-reports/coffee-pods-and-capsules-market
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2
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https://www.newstalk.com/news/over-56-billion-coffee-capsules-to-go-to-landfill-this-year-492445
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SOURCE Nexe Innovations Inc.