Groupe Touchette Partners with Pivotree to Increase Transactions with New Dynamic B2B Customer Portal
July 05 2023 - 5:23AM
Business Wire
New platform enables a boost in sales and
functionality, resulting in streamlined workflows and over 15%
increase in transactions to date
Pivotree Inc. (TSXV: PVT) (“Pivotree” or the “Company”), a
leading provider of frictionless commerce solutions and services,
announced today it achieved another milestone in it’s partnership
with Groupe Touchette, one of the largest Canadian-owned tire
distributors, for the creation of its eCommerce portal, leveraging
SAP Commerce. With the new platform Groupe Touchette experienced a
marked increase in the usage of the transactional website, with
over 94 per cent of orders going through the site, up from below 80
per cent from their previous platform.
“The tire distribution industry has seen significant shifts in
recent years, including the emergence of private label tires, and
advanced use of data, analytics and technology logistics," said
Denis Gallagher, Vice President IT, Groupe Touchette. “Since the
establishment of the new omnichannel B2B platform, we have been
able to respond to these demands with more agility, and our
customers have been reporting an immediate improvement in their
user experience. We are seeing our customer loyalty, competitive
advantage, and market share, all increasing, coupled with a
reduction in calls and costs to our call centres.”
Leveraging SAP Commerce, Pivotree’s introduction of the
self-service B2B platform for Groupe Touchette has streamlined and
reduced friction in the user experience. Customer feedback praised
the ease and modernization of navigating product catalogs,
searching for exact tire fitments, viewing relevant pricing and
applying promotions.
“The market pressures facing retailers and distributors today
are becoming more and more complex, and it’s vital that technology
partners and commerce platforms find new ways to better serve our
customers,” said Pivotree General Manager, Joseph Lee. “Pivotree’s
extensive expertise and demonstrated ability in SAP Commerce and
building B2B and B2C storefronts were key factors in Groupe
Touchette’s decision to partner with us back in 2018. Digital
transformation is an ongoing journey and we’re looking forward to
continuing this successful partnership together, as Groupe
Touchette grows and expands, and their tech needs evolve.”
Pivotree’s team of experts are available to guide and help
retailers grow their business with end-to-end frictionless customer
experiences at every stage of the buying journey. Download the case
study for more information.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
About Pivotree Pivotree, a leader in frictionless
commerce, designs, builds and manages digital platforms in
Commerce, Data Management, and Supply Chain for over 250 major
retail and branded manufacturers globally. Pivotree’s portfolio of
digital solutions, managed and professional services help provide
retailers with true end-to-end solutions to manage complex digital
commerce platforms, along with ongoing support from strategic
planning through platform selection, deployment, and hosting, to
data and supply chain management. Headquartered in Toronto, Canada
with offices and customers in the Americas, EMEA, and APAC,
Pivotree is widely recognized as a high-growth company and industry
leader. For more information, visit www.pivotree.com
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version on businesswire.com: https://www.businesswire.com/news/home/20230705409492/en/
For further information, please contact:
Sarah Kirk-Douglas, Vice President of Marketing, Pivotree
sarah.kirk-douglas@pivotree.com 905-251-6502
Dennis Fong, Investor Relations, Pivotree
dennis.fong@loderockadvisors.com 416-283-9930
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