PURATION - PURA SALES SOARING WITH BOOMING CBD BEVERAGE DEMAND
December 04 2019 - 8:08AM
InvestorsHub NewsWire
PURATION – PURA SALES SOARING WITH
BOOMING CBD BEVERAGE DEMAND
December 4, 2019 -- InvestorsHub NewsWire -- via Seeking
Alpha
Source: Seeking Alpha Dec 3,
2019
- Cowen says CBD sales could hit $16
billion by 2025.
- Of 650 Chefs surveyed at the
American Culinary Federation, 75% said cannabis infused beverages
will be the hottest trend starting in 2019.
- Puration – PURA is among First-To-Market with CBD
Beverages
- PURA early CBD beverage sales already soaring and expected to
hit $4 million in 2019 and $8 million in 2020.
- PURA adding CBD Tea and CBD Coffee.
- PURA shares are $.05
Puration launched the EVERx CBD Infused Sports Waters in the
spring of 2017. EVERx has since become the leading CBD infused
beverage in the sports nutrition market place. The company's sales
grew 600% in the first year after the launch of EVERx. Kiwi
Strawberry and Lemon Lime flavors are now available in addition the
Original EVERx CBD Infused Sports Water. EVERx has more than twice
the CBD of most CBD infused waters on the market. A proprietary
technology enables EVERx to suspend more CBD than its competitors
and still have a crystal-clear appearance and a refreshing taste.
The company has recently initiated a package redesign after
extensive market testing of a new logo design. Consumer demand for
CBD infused beverages is growing and Puration is likewise receiving
inquiries from a broader array of retail outlets. The package
redesign is the first step of a comprehensive marketing plan to
dramatically increase EVERx sales over the next 24 months.
Building on Puration's success with the introduction of it's
EVERx CBD Infused Sports Water, the company is reorganizing to
concentrate its efforts on the cannabis beverage industry. The plan
to concentrate on the cannabis beverage industry has been validated
by global alcohol giant Constellation Brands' (Corona Beer, among
others) recent $4 billion investment in Canopy Growth. Puration has
already launched an initiative to introduce a new THC infused
beverage in Canada in conjunction with Canada's nationwide
legalization of recreational marijuana and more recent legalization
of cannabis infused beverages and edibles. A formula for the
beverage called THC Savor has already been developed and a
distribution plan is already being built. Puration is implementing
a campaign to introduce other cannabis beverage operations as part
of an overall strategy to accelerate an expansion of the company's
portfolio of cannabis beverage brands.
EVERx Sales Growth
EVERx is the leading CBD beverage in the sports nutrition market
place. It’s presence at the Arnold has grown over the last three
years to monumental proportions this year. There is no better place
for EVERx to be exposed to distributors in the sports nutrition
market place. The largest distributors in the industry are sponsors
at the Arnold. EVERx won the interest of gym chains, sports
nutrition distributors and mega food and beverage distributors with
a sports nutrition segment. PURA came away from the Arnold with
signed new orders and two mega distributors beginning due diligence
on PURA’s EVERx beverage. Management plans to make independent
announcements in the coming days and weeks about each new sales
contract in addition to elaborating on the due diligence progress
with the two mega distributors.
PURA recently announced that the company has partnered with
North American Cannabis Holdings, Inc.(USOTC: USMJ)
(“USMJ”) to add a B2B eCommerce function onto USMJ’s recently
launched consumer eCommerce site at www.USMJ.com. The B2B eCommerce function will launch
first to provide buyers with the ability to make wholesale
purchases of PURA’s EVERx CBD Sports Water. PURA has licensed a
major customer relationship management (CRM) software solution to build a cannabis industry
big data capacity into USMJ’s eCommerce site. The CRM empowered
cannabis wholesale buyer and retail consumer big data analytics
capacity is designed to position USMJ.com as the
preeminent cannabis industry online marketplace. The B2B eCommerce
site is currently being pilot tested and expected to go live
imminently. The B2B launch announcement will include details on the
CRM solution and big data capacity.
EVERx Marketing and Brand Building
The Arnold Sports Festival is the leading venue for sports
nutrition products around the world. In addition to the annual
event in Columbus, Ohio, the Arnold Sports Festival has annual
events in Australia, South America, Africa and Europe. In addition
to continuing to expand the EVERx brand through the annual Arnold
Sports Festival in the United States, PURA will here forward be a
part of the Arnold Sports Festival globally. Look for an upcoming
announcement about EVERx at its next Arnold Sports Festival
event.
PURA Product Development
PURA has licensed a patented cannabis extraction process from
Kali-Extracts (USOTC: KALY)
(“KALY”) for use in its beverages. PURA and KALY are working
closely together on the development of a CBD infused beverage with
25 mg of CBD. The general industry standard in the beverage
industry is 5 mg. PURA’s EVERx is already ahead of most of the
industry with 10 mg of CBD. PURA and KALY have been contracted by
Generex Biotechnology (OTCBB: GNBT)
to produce a private label water under a Generex brand name. A 10mg
water is in production. In the meantime, PURA and KALY are working
together to introduce a 25 mg version of the Generex private label
product.
PURA has more beverages in addition to EVERx starting to hit
shelves now. Look for announcements coming soon.
PURA M&A
The legalization of recreational marijuana in Canada last year
and the recent legalization of hemp farming in the United States
has ignited the market for cannabis investments in addition to
heating up the M&A market for cannabis enterprises. The M&A
activities of Canopy Growth (NYSE:OTC:CGC)
and Aurora Cannabis (NYSE: ACB)
makes almost daily news. CBD infused beverages are topping the list
of M&A candidates and PURA’s success with EVERx has pushed PURA
to the top of numerous target M&A lists. PURA’s visibility at
the Arnold has moved PURA even further up those target M&A
lists. CEO Brian Shibley reports that “hardly a day goes by where
we do not receive an M&A inquiry.” The company has only so far
entertained two of the inquiries, one on behalf of a prominent
beverage industry player, and one from a competitor. Mr. Shibley
reports PURA is also looking at acquisitions of its own. “We have
introduced to our co-packer partner the idea of their company being
acquired by PURA.” The co-packer acquisition is only a conversation
at this stage with more ground to be covered before a formal offer
would be advanced, but Mr. Shibley reports, “we are keen on the
idea at this moment.”
Analyst Speculative Buy Recommendation and $0.25 PPS
Target with $0.35 Upside
Goldman Small Cap Research issued a research update on Puration,
Inc. (USOTC: PURA)
last week recommending a 'speculative-buy' rating with a
target price-per-share of $0.25, with noted potential upside to the
$0.35 mark.
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Source: Seeking Alpha
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