Initial Results Confirm Successful Start to TheDirectory.com's First Ever National Television Branding Campaign
June 30 2014 - 8:08AM
Marketwired
Initial Results Confirm Successful Start to TheDirectory.com's
First Ever National Television Branding Campaign
TAMPA, FL--(Marketwired - Jun 30, 2014) - TheDirectory.com, Inc.
(PINKSHEETS: SEEK), an emerging leader in the Vertical and Local
search space, today released the initial results for the first week
of the Company's first ever national television branding
campaign.
Company Founder and CEO Scott Gallagher stated, "We're very
pleased to report the initial results of our campaign. During the
first full week of our campaign visitors to www.TheDirectory.com
jumped 1,841% compared to the same period in the previous week. The
data was strong across the board, new users to www.TheDirectory
surged from 38% of total traffic to 90.48%, pages views were up
over 1,200% and our bounce rate dropped dramatically. Even though
it's a small sample set, we're very pleased with these initial
results based on the randomness of the ad schedule for this initial
30 day program. The data confirms what we had hoped to achieve with
our first ever 30 second TV ad spot, when people see our
commercial, they're going to our site, the ad is working."
Gallagher continued, "We're confident enough with the results
based on the initial data to begin expanding the campaign into new
markets and to a larger audience in the coming weeks. Additionally,
our radio commercial will be taped shortly by an on air personality
in a major US radio market allowing us to expand the campaign to
satellite radio via Sirius XM. "
TheDirectory.com will be releasing campaign statistics on a
monthly basis. The national branding campaign calls for prime time
ad slots from time to time. The date range and network for prime
time ads will be released when they are received by the
Company.
About TheDirectory.com, Inc.
www.TheDirectory.com network includes over 2,000 locally
targeted Internet domains and websites that generate over 7 million
unique users a month. The Company owns and operates vertical
directories such as www.PodiatristProfiles.com,
www.Chiropractor.net, www.Therapists.net, www.Dietitians.net,
www.DentistAppointments.com and others. The Company also owns and
operates one of the world's largest city guide networks under the
www.HelloNetwork.com brand. For more information or to review the
company's financial and regulatory filings with the Securities and
Exchange Commission go to www.SEC.Gov
Forward Looking Statements
Certain statements contained herein are "forward-looking"
statements (as defined -- Private Securities Litigation Reform Act
of 1995). TheDirectory.com, Inc. cautions that the statements made
in this press release constitute forward-looking statements and no
guarantees of future performance and actual results or developments
may differ materially from projections in forward-looking
statements. Forward-looking statements are based on estimates and
opinions of management at time the statements are made.
Contact: Scott Gallagher 727-417-7807
Email Contact
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