BOSTON, April 2, 2013 /PRNewswire/ -- Sappi Fine
Paper North America today announced the release of eQ Journal
005: Rethinking Recycling, distinguishing between the
facts and general misconceptions surrounding recycling and the
paper life cycle. In this fifth edition of the company's eQ
series, the Journal sheds light on the benefits of recycling
while challenging the common assumption that paper produced with a
high percentage of recycled fiber is always better for the
environment.
(Logo: http://photos.prnewswire.com/prnh/20110728/MM43821LOGO
)
"The use of recycled fiber is not a one size fits all solution.
We should examine not just what's in our paper, but take into
consideration the sourcing of materials, the environmental impact
of manufacturing, and understand what happens to paper as it moves
through the life cycle," said Laura
Thompson, Ph.D., director of sustainable development and
technical marketing, Sappi Fine Paper North America. "With this
latest eQ Journal, we invite our community to look at
the bigger picture of recycling – the way we do at Sappi – to
ensure our industry is putting recycled fiber to its best use,
finding the most appropriate options that produce lower emissions
and higher yield."
In fact, a study of our Somerset Mill included in the
Journal revealed that adding 10 percent recycled
content increases the product's carbon footprint by 16
percent, compared to the same product made with 100 percent
virgin fiber. More details on the study findings, as well as other
industry statistics comparing the carbon footprints of different
pulp sources using a comprehensive Life Cycle Analysis (LCA) can be
found in the Journal.
In addition to revealing the trade-offs associated with recycled
fiber, this fact-based publication also promotes best practices of
recycling, raising awareness of practical ways consumers can reduce
their environmental impact of using printed materials. As part of
this edition, Sappi provides a series of custom-designed recycling
logos available for download on our eQ microsite, inviting
everyone–especially corporate marketers and graphic designers–to
get creative about promoting the initiative to reduce, reuse, and
recycle.
To download a PDF version of Sappi's latest eQ Journal
005: Rethinking Recycling, or access Sappi's new library
of recycling logos, please visit Sappi's eQ microsite, home to the
latest and most trusted information regarding sustainability in our
industry. To request a printed copy of eQ Journal 005, visit
sappi@shore.net or call 800-882-4332.
About Sappi Fine Paper North America
Sappi Fine Paper
North America, known for innovation and quality, is a preeminent
North American producer of coated fine and release papers and
market pulp headquartered in Boston,
Massachusetts. Its coated fine papers, with highly
recognized brand names such as McCoy, Opus, Somerset and Flo, are used in premium
magazines, catalogs, books and high-end print advertising. The
company is also the world's leading supplier of release papers for
the automotive, fashion and engineered films industries, including
the globally recognized Ultracast brand. Sappi's release papers
provide the surface aesthetics for synthetic fabrics used in
footwear, clothing, upholstery and accessories, as well as the
textures for decorative laminates found in kitchens, baths,
flooring and other decorative surfaces. An integrated pulp and
paper producer, with state-of-the-art pulp mills, Sappi is the
third largest seller of hardwood pulp in North America.
Sappi Fine Paper North America is a subsidiary of Sappi Limited
(NYSE, JSE), a global company headquartered in Johannesburg, South Africa, with over 14,000
employees and manufacturing operations on three continents in seven
countries and customers in over 100 countries around the world.
Learn more about Sappi at: www.sappi.com/na.
SOURCE Sappi Fine Paper North America