SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing explosive revenue growth in the global fashion industry, has announced a strategic partnership with Caro Marketing, led by BrandWeek's 2004 "Guerilla Marketer of the Year," Caroline Rothwell. The new partnership continues Sub-Urban's commitment to a diversified expansion strategy, including both traditional and non-traditional marketing initiatives. Ms. Rothwell, President and Co-Founder of Caro Marketing, was responsible for catapulting the Von Dutch clothing line to international fame, and was the revitalizing force behind surf fashion icon Gotcha. To listen to the 10-minute informative interview regarding her career with Von Dutch and her goals for Sub-Urban Brands, please visit http://www.trilogy-capital.com/tcp/sub-urban/interview.html Caro Marketing takes on emerging and established clients to create quickly enhanced revenue flow and long-term growth. Leveraging a diversified marketing philosophy, the agency combines traditional public relations, event planning, brand consulting, non-traditional promotions and aggressive viral initiatives to create integrated, high-impact marketing campaigns. "Caroline and her team have a proven success record with our targeted youth market," said Joseph Shortal, Chief Executive Officer of Sub-Urban. "We have full confidence in her marketing savvy to push WHITEBOY into the international spotlight, building brand equity and generating multiple new revenue streams." Sub-Urban also recently announced a contractual agreement with Fred Segal, Santa Monica, a highly respected trendsetting retailer for the world fashion consumer marketplace, which will sell Whiteboy's new Fall/Winter 2006 collection of men's clothing and accessories. Retail fashion industry stylists and buyers for the largest retail and department store companies, as well as fashion-conscious consumers, look to Fred Segal to identify the newest trends. The Fred Segal stores frequently serve as a launch pad for some the world's most successful brands. "Sub-Urban Brands has already gained traction in some of the country's most influential markets," said Ms. Rothwell, President and Founder of Caro Marketing (www.caromarketing.com). "We look forward to leveraging our marketing expertise to build on that momentum and give WHITEBOY mainstream credibility and awareness around the world." Caro Marketing will target Sub-Urban's primary demographic of 13-29-year-old consumers, comprising an estimated 40 million-plus consumers in the U.S. alone. Sub-Urban is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by urban and music culture. Leading celebrities and artists in the entertainment and music industry are already adopting Sub-Urban's Whiteboy apparel, driving high-profile exposure in worldwide print and electronic media, and firmly establishing the collection's fashion credentials and broad appeal. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, fashion, music, sports and entertainment, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29-year-olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.