SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing explosive revenue growth in the global fashion industry, has announced that David Howitt, CEO and President of The Meriwether Group, and John Koufis, CFO and Executive Vice President for Knights Apparel, have joined the Company's Board of Directors. "Planning, insight and experienced decision making are all essential to Sub-Urban's long-term business strategy," said Joe Shortal, CEO of Sub-Urban Brands, Inc. "The addition of John Koufis and David Howitt are essential to that strategy. John offers valuable financial and product-to-market knowledge, while David lends his vast licensing and brand building experience." Mr. Howitt is the CEO and President of The Meriwether Group and Meriwether Capital Partners, firms that concentrate on strategic business acceleration and venture funding for dynamic companies and brands. Prior to founding Meriwether, he was the Director of Licensing and Business Development for Adidas America. Additionally, he served as Corporate Counsel for Adidas. Mr. Howitt received a BA from Denison University and a JD from the Lewis & Clark Northwestern School of Law. Mr. Koufis currently serves as CFO and Executive Vice President for Knights Apparel, a leading supplier of licensed professional and college team apparel, where he manages all financial, systems and administrative operations. He began his career with Coopers and Lybrand working with marketing and consumer products clients and later moved to private industry holding executive positions in those same industries. Sub-Urban's provocative brands have been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines. Sub-Urban brands are sold at trendsetting retailers, and currently include the pop culture phenomena WHITEBOY(R). Other lines include WHITEBOY for Women, BLACK JESUS and PYT (Pretty Young Thing). About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, fashion, music, sports and entertainment, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.