SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high revenue growth in the global fashion industry, has announced a partnership with musical icon EMI/Capital Records to cross-promote the Company's Mash Culture Lab(TM) brand clothing. EMI is the world's largest independent music company, operating in 50-plus countries. EMI is comprised of two divisions: EMI Music and EMI Music Publishing, which together generated revenues exceeding $2 billion in 2005. Representing more than 1000 artists, including The Beatles, The Rolling Stones, Nora Jones and Coldplay, it owns the rights to over one million titles. "Music culture is essential to Sub-Urban's brand identity," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "Partnering with EMI is ideal because it allows us to communicate our brand message on a massive scale through musicians that influence our target audience. We believe this partnership further validates Sub-Urban as the next trend-setting apparel company." As part of the agreement, Sub-Urban's MCL garments will carry a digital hangtag with free musical downloads from musicians such as rock artist Hedley and urban star Chingy's upcoming album. Hedley has been nominated for two Junos Awards (Rock Album and New Group of the Year). The band has a certified platinum record album and has booked a nationwide tour with another popular rock artist Simple Plan. Chingy is a St. Louis hip hop artist whose breakthrough debut album, Jackpot, went triple platinum in 2003. Recently, Sub-Urban announced the launch of Mash Culture Lab(TM), a brand that, coupled with the partnership with EMI, continues the Company's successful integration of fashion, music, sports and entertainment. Mash Culture Lab is the latest clothing line to be launched under Sub-Urban's core strategy to create a diversified brand portfolio, aimed at maximizing revenue potential and mitigating risk, while maintaining strong brand appeal for each consumer base. The collaboration between Sub-Urban Brands and EMI/Capital is another milestone under Sub-Urban's strategic initiative to create new brands that leverage today's youth market by integrating different cultures and previous generations to create a mish-mash style that integrates fashion, music, sports and entertainment. "We are pleased to enter into an exciting relationship of this nature that presents such important marketing potential for us," said Mr. Shortal. "Partnering with one of the world's largest media companies further validates Sub-Urban as a high-profile and cutting-edge apparel company." About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29-year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Juniors and BLACK JESUS(R) streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.suburbanbrandsinc.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.