SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced the release of the latest promotional video for its signature Whiteboy clothing line, targeting its influential youth demographic and highlighting a growing series of recent celebrity endorsements. "This promotional video accurately reflects the high-energy, celebrity-driven culture of our youth demographic," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "Thanks to our multiple celebrity endorsements and an in-depth understanding of our target audience, the video encapsulates Sub-Urban's aggressive approach to increased market share and revenue growth." To see this promotional video, please visit http://www.trilogy-capital.com/tcp/sub-urban/promo.html. The fast-paced video features personal endorsements that include rocker Tommy Lee (Motley Crue), Academy Award-winning actor Don Cheadle ("Hotel Rwanda"), Chester Bennington, lead singer of the powerhouse rock group Linkin Park, and popular comedian Dane Cook (Tourgasm), among many others. Set to a soundtrack of popular rock and hip hop music, the video showcases Whiteboy's various appearances on television and in pop-culture magazines. Recently, Sub-Urban launched its latest clothing line, Mash Culture Lab(TM), in response to increased demand from highly interested national retailers seeking to drive revenues in the largest segments of the youth consumer public. Mash Culture Lab is the latest clothing line to be launched under Sub-Urban's core strategy to create a diversified brand portfolio, aimed at maximizing revenue potential and mitigating risk, while maintaining strong brand appeal for each consumer base. Through its various brands, Sub-Urban primarily targets the age 13-29 youth consumer demographic group, which comprises an estimated 40 million-plus consumers in the U.S. alone. The Company is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by urban, surf and music culture. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.