SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing explosive revenue growth in the global fashion industry, has announced a strategic partnership with AGW to expand brand penetration in key communities of the world fashion mecca New York City. The new partnership, the latest in a series of strategic marketing campaign initiatives, will expose the Company's new Mash Culture Lab(TM) clothing brand to New York's most influential fashion market consumers and industry professionals. AGW (Arnold Geahan and Webster) is an acclaimed and innovative marketing agency whose principals combine deep experience in various academic disciplines -- including literature, psychoanalysis and the arts -- to energize marketing campaigns and events. AGW specializes in psychological profiling, digital marketing, targeted public relations and event planning to create seamless brand integration for their clients and products. The agency has handled many of the largest players in the global fashion, music and popular culture industries. "When the New York fashion community makes a statement, the world listens," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "Nobody can penetrate this market better than AGW. Once the trendsetters in New York have adopted Mash Culture Lab, it won't take long for the mainstream market to catch on." AGW will oversee the production and design evolution of the Mash Culture Lab(TM) website and its editorial content. They will also develop the creative concepts for special events to take place in New York City. AGW plans to apply similar tactics that made them successful with previous clients such as BMG Music Entertainment, women's fashion leader Kate Spade and athletic icon Nike. Mash Culture Lab(TM) (MCL) is a brand concept derived from today's most significant cultural youth movement. "Mash Culture" is the result of technological innovations that allow today's youth to combine previously disparate cultural movements like Hip Hop and Rock to create unique sounds, videos, automobiles and even customized clothing. Sub-Urban has positioned MCL on the cutting-edge of that movement, as it executes yet another strategic initiative that targets mainstream youth. Through its various brands, Sub-Urban primarily targets the age 13-29 youth consumer demographic group, which comprises an estimated 40 million-plus consumers in the U.S. alone. The Company is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by urban, surf and music culture. Sub-Urban's provocative brands have been engineered from the start to generate consumer buzz and to maximize sales. The Company's brands have already been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Juniors and BLACK JESUS(R) streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. To view a promotional video which features personal celebrity endorsements that include Rocker Tommy Lee and Academy Award-winning actor Don Cheadle, please visit http://www.trilogy-capital.com/tcp/sub-urban/promo.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.