SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced its creation of the first annual Get Cocky Awards, a charity event established to support the Lower Manhattan Cultural Council (LMCC), as the latest element of the Company's national program to raise the profile of its cutting-edge lifestyle and fashion brands. Sub-Urban's Mash Culture Lab(TM) (MCL) clothing line will sponsor the Get Cocky Awards. The Get Cocky Awards were organized by AGW, Sub-Urban's New York-based event marketing agency, to celebrate individuals who encompass lower Manhattan's diverse culture and influence in the arts, entertainment, media and film. The awards show owes its namesake to the signature rooster logo made popular by the Company's Whiteboy(R) brand. Sub-Urban's rooster logo has also been adopted by the event sponsor MCL(TM). The Awards, scheduled to be held July 27, will take place on the top floor of 7 World Trade Center. "The moment AGW approached us with the Get Cocky Awards idea, we knew that it provided an ideal opportunity to reach New York's most influential consumers," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We are committed to executing the most effective marketing strategies available to us and we believe that this out-of-box initiative will continue to establish us as a global fashion company." Sub-Urban's focused marketing and sales strategy recently resulted in an order for its Mash Culture Lab(TM) line from five flagship Virgin Megastores, including the Times Square location in New York, the largest entertainment store in the world. Other participating locations include Virgin Megastores in San Francisco, Orlando (in Disney World), Chicago (Michigan Avenue) and at the famed Hollywood and Highland store in Hollywood, California. Sub-Urban's provocative brands have been engineered from the start to generate consumer buzz and to maximize sales. The Company's brands have already been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines. -0- *T Event Details What: The Cocky Awards When: Thursday, July 27, 2006 Time: 8:00 pm - Midnight Where: 7 World Trade Center - 45th Floor *T About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Juniors, Mash Culture Lab(TM), BLACK JESUS(R) and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.mashculturelab.com, www.whiteboygirl.com and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.