NetworkNewsWire Editorial Coverage:
Everywhere you go these days, heads are bent over smartphones and
tablets—shopping, checking Facebook, scanning news headlines,
watching movies, accessing banking information, checking emails
and, of course, gaming. Though it was once a wide-spread belief
that a mobile gaming enterprise could not survive as a publicly
traded company, the tide has turned. Several leading brands in the
industry are proving they can not only survive, but can thrive as
publicly traded entities in the global gaming market. As public
mobile gaming stocks continue gaining market share within the
videogame industry, companies like Tapinator, Inc. (OTCQB:
TAPM) (Tapinator Profile),
Zynga, Inc. (NASDAQ: ZNGA), Electronic
Arts, Inc. (NASDAQ: EA), Glu Mobile, Inc. (NASDAQ:
GLUU) and Activision Blizzard, Inc. (NASDAQ:
ATVI) are showing they mean business in this stalwart,
promising market.
In the past, debates have abounded over whether venture capital
funding was the right thing for mobile gaming companies because,
essentially, having hit games was the determining factor in whether
or not they would find success. While that is still fundamentally
true, mobile gaming companies have figured a few things out to
greatly bolster their profitability—like how to cash in on in-game
advertising, how to sustainably acquire users, how to employ
user-friendly monetization methods, and how to successfully and
effectively integrate brands into their games.
Investors are certainly feeling friendlier toward mobile games
companies, and the market outlook is rosy. An annual
report released by Juniper Research in February 2017 predicted
the overall videogame market (including both mobile and PC games)
would grow to $132 billion in revenues by 2021. A Global Games
Market Report
released by Newzoo in April 2017 projected global game revenues
would reach $108.9 billion during 2017—an increase of 7.8 percent
from 2016. Within the global gaming market, mobile gaming has
proven to be the most profitable segment, grabbing 42 percent of
the market share. By 2020, the same Newzoo report predicts, mobile
gaming will amount to more than half of the total games market
worldwide.
For companies like Tapinator, Inc.
(TAPM), it’s all good news.
Engaging millions of players with its diversified portfolio of
over 300 mobile games, Tapinator is generating alluring and
predictable returns through the sale of branded advertisements and
consumer app store transactions. Hundreds of thousands of daily
downloads on the iOS, Google Play and Amazon platforms have made
Tapinator “One to
Watch” in the mobile gaming market.
The business strategy employed by Tapinator includes creating
segment-leading full-featured games, like “ROCKY™” and “Solitaire
Dash,” that give gamers unique, in-depth content as well as
fostering long-term player retention and producing higher ROIs.
This full-featured games model makes it possible for Tapinator to
create potentially $100 million+ franchise-type games that are
sustainable and have product lifespans of five years or more. The
company utilizes a set of proprietary dynamic development and
marketing processes that are factored on gaming category, estimated
player retention, and projected player profitability. In a press
release earlier this month, the company said it expects
Full-Featured Games Bookings to increase by more than 200% in 2017
as compared to 2016 (http://nnw.fm/LW8yt).
Tapinator recently launched two new full-featured games: “Big
Sport Fishing 2017” - which had more than 520,000 player downloads
within the first seven days of its global release - and “Dice Mage
2.” Both were recognized as “New Games We Love” on the Apple iOS
platform, as noted in a recent press release announcing updates to
Dice Mage 2 (http://nnw.fm/Xy3V5).
Additionally, Tapinator’s Rapid-Launch Games division recently
experienced a spike in player interest with the launch of “Fidget
Spinner Superhero” and “Scary Shark Evolution 3D.”
Coming up during Q4 2017 and Q1 2018, Tapinator is scheduled to
release four new titles: “ColorFill,” “Divide & Conquer,”
“Shadowborne” and “Fusion Heroes.” The formula behind these games
consists of a combination of proven gameplay elements;
class-leading monetization systems; and the creative magic of the
robust team of developers, strategists and product specialists that
is Tapinator’s backbone.
Diversified revenue sources for Tapinator include 54 percent
derived from in-game advertising and 46 percent from consumer
purchases made through app stores. Advertising placement is
strategically limited to appear between game levels, and video ads
additionally play on a rewards basis that is directly tied to game
currency.
The company is currently exploring promising opportunities in
virtual reality and augmented reality and has exploratorily
released several prototype virtual reality games to gather data
before pursuing a more significant product in this category.
Tapinator further intends to pursue publishing transactions
leveraging its network, platform relationships and operational
prowess and is additionally exploring notable gaming IP expansion
opportunities to new platforms like Steam and to leading messaging
apps.
While Tapinator may yet be an unknown name to some (though that
isn’t likely to remain true for long), both gamers and non-gamers
alike easily recognize the name of Zynga, Inc.
(ZNGA), the developer behind such hugely popular games as
“FarmVille” and “Words with Friends.” It hasn’t always been smooth
sailing for Zynga, but the stock price for this social games leader
has been on the rise, going from less than $3 to more than $4 over
the course of the past year. Part of this success may be attributed
to the company appointing Frank Gibeau, former executive at
Electronic Arts Inc. (EA), as its new CEO in March
2016. Various other former EA execs were then brought aboard by
Gibeau, and attention was turned to live operations and increasing
the revenues of Zynga’s existing properties instead of gambling on
expensive new launches.
Meanwhile, EA’s stock price has been on an incredible upward
climb for several years now, steadily soaring from less than $15 at
the commencement of 2013 to breaking the $120 mark this year. The
company’s portfolio includes such chartbusting gaming brands as
“The Sims,” “Madden NFL,” “EA SPORTS FIFA,” “Battlefield,” “Dragon
Age” and “Plants vs. Zombies.”
Like Zynga, Glu Mobile Inc. (GLUU) has had ups
and downs, but it, too, seems to be making a steady recovery,
having dropped below $2 at one point this year but then climbed
above $4 and, to date, stayed there. Glu Mobile’s focus is on
creating original IP games, with a portfolio that includes
“Contract Killer,” “Cooking Dash,” “Deer Hunter,” “Diner Dash,”
“Dino Hunter: Deadly Shores,” “Eternity Warriors,” “Frontline
Commando” and more. The company additionally offers branded IP
games that include “Kim Kardashian: Hollywood,” “Sniper X with
Jason Statham,” “Gordon Ramsey Dash” and “Britney Spears: American
Dream.”
Another interactive games player that has enjoyed a steady
upward climb in recent years is Activision Blizzard, Inc.
(ATVI), the creator of such blockbuster franchises as
“Call of Duty,” “Skylanders” and “Destiny.” Activision Blizzard’s
stock price was below $11 at the commencement of 2013; this year,
the company’s stock has broken $66.
The global gaming industry is certainly going strong, with
mobile gaming taking an increasingly large bite of the market share
with every passing year. The outlook is good and the future is
bright in this thriving industry, and the aggressive, innovative
companies are proving they have staying power as publicly traded
entities.
For more information on Tapinator, Inc., visit
Tapinator, Inc.
(TAPM)
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