ORCA's "Service as a Solution Model" Continues to Gain Attention
December 03 2013 - 7:00AM
Marketwired
ORCA's "Service as a Solution Model" Continues to Gain Attention
TORONTO, ON--(Marketwired - Dec 3, 2013) - The millions of tons
of organic waste and overburdened landfills have finally received
the attention of policy-makers -- and they are determined to do
something about it. Massachusetts is set to become the first state
in the US to ban large producers from landfilling organic
waste, and other cities, such as Seattle, San Francisco and Los
Angeles are developing "zero waste" initiatives. The ORCA machine
can be a significant component in both of these initiatives.
Introduced almost a decade ago by Totally Green, Inc. (PINKSHEETS:
TLGN) ("Totally Green" or the "Company"), the ORCA offers a
method to digest food waste on-site and convert it to nutrient rich
water within a twenty-four hour period. The ORCA machine, in
its earlier days, required a sizeable capital expenditure to get
started, and came with limited field based support. That has
changed.
During a quarterly management meeting at Totally Green's
Corporate Headquarters in Toronto, Ontario, a review and evaluation
of the major changes in Totally Green's new approach to the
marketplace was laid out. "The business has come a long way over
the past year," stated Shawn Dym, Totally Green's CEO. "Over the
past year we've been able to make a number of mechanical
improvements to the ORCA, successfully trialed a number of
different strands of micro-organisms to increase the digestion rate
of the machines and made a number of personnel changes internally
to better execute on our mandate."
Mr. Dym continued, "It was in August 2012 that we identified a
need to change the way we approached our product offering. We
listened to our potential customers as they told us that the ORCA
Green Machine would meet their on-site digestion needs, but noted
they found it difficult to allocate the capital required to
purchase the system outright, as well as the attention needed to
properly implement and service the ORCA." Since then the Company
has successfully launched the "Service as a Solution Model" where
an ORCA machine is placed with the prospective customer at no
up-front cost to them and free for 30 days before beginning a
longer term service agreement. The monthly cost to the customer
includes all preventative maintenance, service, and supplies needed
to operate the ORCA. The monthly cost is typically similar to or
less than what they had been spending to have a hauler truck the
food waste to a landfill -- a process that is far more damaging to
the environment than the ORCA.
After installation of the ORCA, on-site training is provided to
the customer's personnel to ensure a seamless transition to the
ORCA solution, and the common outcome from the transition is that
the customer's worries about the odors, vermin, and additional
handling problems for food waste are over. Customers have noted
that the ORCA solution can improve the efficiency and effectiveness
of their kitchen processes, greatly reduce truck traffic coming in
and out of their facilities, and eliminate the need to store food
waste and the odors associated with that. Many of these customers
have also experienced significant cost savings through the ORCA
implementation, with the added benefit of also achieving and
exceeding their waste diversion goals.
Since the "Service as a Solution Model" was launched in Toronto
late last year, Totally Green has grown to over fifty customers who
are enjoying the benefits of the ORCA Service Solution.
Mr. Dym noted, "The success that we've had in Toronto will
definitely help our progress as we continue to replicate our model
in other major North American markets, including New York City. The
Waldorf-Astoria Hotel in New York has quickly become a showcase for
the ORCA system as one of the first machines that we placed on our
service model in the States." Mr. Dym concluded, "We knew that
it would be nearly a year of re-tooling and re-shaping the
Company's operations. We feel confident that we not only have the
superior technology for on-site digestion, but we have also
developed the superior method for distributing this technology
through our 'Service as a Solution Model.' We plan to continue to
keep our stockholders aware of the progress of this new business
model in the years to come via our quarterly financial reporting
and other press releases via our website."
For More Information
You can find additional information relating to us on our
website (feedtheorca.com), or by e-mailing your request to
ir@totallygreen.com.
Shawn Dym Chief Executive Officer Totally Green, Inc. Tel
416-221-9066
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