LONDON, Jan. 18,
2023 /PRNewswire/ -- Blackbird plc (AIM:BIRD;
OTCQX:BBRDF), the technology licensor, developer and seller of the
market-leading cloud native video editing platform,
Blackbird, and leading research consultancy, Caretta
Research, announce the launch of a new video industry study –
'Going native: production in the cloud'.
The rapid adoption of cloud-based media production workflows for
remote working and collaboration during the Covid-19 pandemic has
led to the proliferation of higher costs and inefficient
workflows. That is one of the headline findings of a new study by
Caretta Research, in partnership with Blackbird, which also
identifies how a more transformational approach to cloud-native
workflows can unlock a new era of cost effective multi-platform
operations.
The study, Going native: production in the cloud,
also finds that the rush to cloud and remote working has too often
been tactical, involving the lift-and-shift of legacy tools and
workflows.
While this is enabling short-term operational benefits, and kept
the industry working during the pandemic it has frequently led to
media operations missing out on the true potential of cloud-enabled
live and post-production.
Key areas of increased cost and inefficiencies from
lift-and-shift cloud identified in the report include:
- Higher infrastructure costs where static cloud compute
instances are used rather than elastic cloud-native services.
- Inflated cloud storage costs where storage tiers are used
inefficiently or content is duplicated across workflows.
- Excessive cloud egress bandwidth charges where content is
repeatedly transferred in and out of the cloud.
However, in the next step of transformation, a new generation of
flexible and collaborative cloud-native technology is being
deployed. Camera-to-cloud workflows are bringing tools and creative
users to the content rather than requiring the content to be moved
around to the users. Live and post-production for TV, streaming and
multiple digital endpoints are delivered by internal and external
users able to access a single source of content and shared
tools.
The new report builds on industry research conducted by Caretta
Research with Blackbird, which found that, despite 90% of video
users adopting cloud production and remote editing, most of this is
still being carried out using old-school inefficient and insecure
workflows — with 65% of users moving original high-res media files
around the internet to support remote editing workflows, and only
27% of remote editors making use of a cloud-native browser-based
production platform like Blackbird.
Robert Ambrose, Caretta
Research's Co-Founder and Managing Director, who conducted the
research said: "It's clear from our extensive
conversations with production operations and technology leaders
that we're at the start of the next big transition: from remote
lift and shift cloud production to cloud-native production. We
expect to see more and more content going directly from cameras to
the cloud, and both live and post-production happening there. That
not only creates efficiencies, but it's an imperative for handling
fast-turnaround content efficiently for multiple platforms."
Blackbird plc CEO, Ian
McDonough, added: "We believe the clear direction
of travel for media supply chains is from on premise to cloud.
However, the pace of change is sometimes hindered by industry
perceptions of latency, limited functionality and high cost. The
term bill shock has become more familiar to some media companies in
the last few years. The beauty of cloud native systems, like
Blackbird, is that the user is able to perform advanced editing
functions at up to four times the speed of an on premise system and
at a Total Cost of Ownership of 35% less than lift and shift
alternatives. As the future looks to be cloud, it needs to be cloud
native."
Download the full findings
here: https://www.carettaresearch.com/downloads/cloud-native
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
www.blackbird.video
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
About Caretta Research
Caretta Research is helping broadcast and media technology
buyers and suppliers make better technology decisions by using real
information. Caratta Portal is the
industry's leading source of market data — based on our decades of
experience, continuous hands-on research and an extensive network
of technology buyers and decision-makers. We help vendors
understand and target their potential market, and help buyers
identify the most-suitable solutions—saving time, reducing risk and
lowering costs.
To learn more visit www.carettaresearch.com
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SOURCE Blackbird plc
