Immotion Group PLC Expansion into Spanish Market
September 28 2018 - 1:03AM
RNS Non-Regulatory
TIDMIMMO
Immotion Group PLC
28 September 2018
28 September 2018
Immotion Group PLC ("Immotion Group" or the "Group")
Expands into Spanish Market through Exclusive Partnership Local
Operator
Immotion Group PLC, the UK-based immersive virtual reality
("VR") 'Out of Home' entertainment business, is pleased to announce
the roll out of its ImmotionVR brand into Spain, which represents a
new market for the Company.
The Company has signed an exclusive franchise distribution
partnership with a major local leisure operator, Climbing Planet
S.L. ("Climbing Planet"), which will open and operate multiple
ImmotionVR branded experience centres, and identify additional
supply opportunities, across Spain. Climbing Planet will purchase
the VR experience simulators from Immotion Group, who will receive
an ongoing revenue share from each site, thereby increasing the
number of installed seats and positively impacting the cost of
entering this consumer market.
The first planned centre will open in a shopping centre in the
Northern Spanish city of Logrono in November 2018, followed by a
second centre opening at a similar space in Barcelona in December
2018. Using its strong knowledge of the regional market, Climbing
Planet plans to identify additional sites in shopping centres and
malls with high footfall to continue its expansion.
Each VR centre will contain a host of Immotion Group's VR
experience simulators, ranging from VR motorcycles and cars, to VR
cinema pods. They will also include dedicated birthday party rooms
and a coffee area.
Climbing Planet has experience of launching and operating the
free roaming VR Experience "Zero Latency" system across the Spanish
mainland and Portugal and therefore is no stranger to virtual
reality. Partnering with Immotion has added another solution to its
portfolio.
Martin Higginson, CEO of Immotion Group, said: "With a shared
vision and a raft of experience that complements Immotion Group's,
we see Climbing Planet as an ideal partner to introduce our VR
experience centres into Spain. This deal will dramatically lower
the cost of entering this exciting consumer market and we expect to
benefit from the local knowledge that Climbing Planet benefits
from, having rolled out VR experiences previously. The partnership
highlights the exciting opportunities the Group continues to
explore both within and outside the UK to allow more consumers to
experience virtual reality, a lot of whom is for the first
time."
Carles Comas Chief Executive Officer of Climbing Planet S.L
said: "We are excited to be working with Immotion Group and to be
bringing its experiences to Spanish consumers. ImmotionVR provides
us with a unique opportunity to launch the ultimate VR destination,
and we expect it to be one of our main concepts in the next two
years. Immotion Group has created an inspiring offering which fits
with our passion to deliver next-generation experiences that
provide customers with a taste of the future."
Enquiries:
Immotion Group Martin Higginson Tel: +44 (0) 161 235 8505
WH Ireland Limited Adrian Hadden Tel: +44 (0) 207 220 1666
(Nomad and Joint Broker) Jessica Cave
Shard Capital Partners Damon Heath Tel: +44 (0) 20 7186 9900
LLP Erik Woolgar
(Joint Broker)
Redleaf Communications Elisabeth Cowell Tel: +44 (0) 20 3757 6880
(Financial PR) Robin Tozer Immotion@redleafpr.com
About Immotion Group
Immotion Group, co-founded by Martin Higginson and David Marks
in 2017, generates revenues through the delivery of high quality
"state of the art" VR experiences, combined with cutting edge
motion platforms to consumers at an affordable price point through
a range of routes:
-- Sales - sale of VR Motion Platforms to Leisure and
Entertainment operators provide the opportunity for the operator to
drive substantial ancillary revenues
-- Concession partners - currently installed at a range of
outlets including Merlin Entertainments' LEGOLAND(R) Discovery
Centres in Boston, USA and in Manchester, UK and Genting Resorts
World in Birmingham - this channel provides an opportunity for its
partners to earn ancillary revenues, as well as providing an
exciting additional attraction to their facilities
-- Owned and franchised outlets, trading as ImmotionVR, located
in high footfall shopping centres
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END
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