Location Sciences Group PLC Contract with Talon Outdoor Limited (2642E)
October 17 2018 - 1:00AM
UK Regulatory
TIDMLSAI
RNS Number : 2642E
Location Sciences Group PLC
17 October 2018
17 October 2018
Location Sciences Group PLC
("Locations Sciences" or the "Company")
Contract with Talon Outdoor Limited
Location Sciences signs multi-year contract with Talon Outdoor
Limited, one of the UK's pre-eminent Out of Home marketing
agencies
Location Sciences Group PLC (AIM: LSAI), the leading mobile
location data and intelligence expert, is pleased to announce the
signing of a 24-month contract with Talon Outdoor Limited
("Talon"), the UK's leading Out of Home ("OOH") planning and buying
agency.
Location Sciences will provide Talon's clients with unrivalled
insight into the impact of their OOH advertising campaigns. Talon
will both license Location Sciences' proprietary location data, as
well as work in partnership with the Location Sciences Data Science
and Engineering teams, to create improved frameworks and accuracy
for planning and attribution. Talon's clients, amongst many others,
include McDonald's, Sony Pictures, VW Group and Google.
This contract is further demonstration of the inherent value of
the Company's data lake and is the second long-term agreement that
Location Sciences has signed in October. It is further proof of the
success of the Company's evolving business model.
At the end of September 2018, Location Sciences reached a
monthly revenue run rate of more than GBP70,000, with 69 per cent.
of this being generated from either recurring or repeat revenue
streams.
Mark Slade, Chief Executive Officer of Location Sciences, said:
"I am delighted to announce this contract with Talon, a leading
player within the OOH marketing space. Talon utilises the latest
technologies in its cutting-edge OOH communications and its choice
of Location Sciences pays testament to the quality of our offering.
There is too much smoke and mirrors in location data with vast
differences in quality and accuracy. We are pleased that Talon,
like many others, has recognised the accuracy and scale of our
data. We look forward to working with them to bring out the value
of location data in OOH planning. This long-term partnership shows
this data will become more and more critical to brands investing in
this space."
Jonathan Conway, Chief Strategy Officer of Talon, commented:
"Our understanding of on-the-go audiences is developing rapidly as
we embrace location data and generate new insights about their
real-world behaviours. This is helping us make smarter decisions
for our clients about audience targeting, campaign optimisation and
how to measure the outcomes of OOH advertising.
"Rather than relying on third parties, we chose to create a
proprietary Data Management Platform, designed specifically for OOH
and supported by providers of high quality and accurate location
data. We undertook a careful analysis because selecting data
providers with the necessary precision, scale, profile and
safeguards was crucial. We see Location Sciences as a market leader
in this area and are excited about the new capabilities we will
bring to market. The long-term partnership underlines our
commitment to location data, which we believe will be a powerful
tool for brands making media investments in the OOH space."
Enquiries:
Location Sciences Group PLC Via Redleaf Communications
Mark Slade, Chief Executive
Officer
David Rae, Chief Financial
Officer
Stockdale Securities Limited Tel: +44 (0)20 7601 6100
Tom Griffiths
Ed Thomas
Redleaf Communications Tel: +44 (0)20 3757 6880
Bob Huxford
Fiona Norman
About Location Sciences Group PLC:
Location Sciences helps companies connect the online world with
the offline world using mobile location technology data. We combine
cutting-edge mobile location data collection with proprietary
machine learning analytics to create new value and insights from
location information.
Location Sciences is media-agnostic and works with a variety of
media, advertising and technology partners - plus the world's
biggest brands. Our technology is well positioned to fulfil the
need for greater accuracy and accountability in a growing market
that is increasingly looking for superior data and
verification.
About Talon Outdoor Limited
Talon is a significant player in the Out of Home (OOH) agency
sector with a focus on delivering smarter, creative, technology-led
and integrated OOH communications. Talon combines independence with
a collaborative approach, promoting open working between agencies,
clients and media/creative partners, combining a reliance on data,
insights, automation, smart planning and creativity.
For more information: www.talonoutdoor.com
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END
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