Lindex Selects SDL to Amplify its Global Expansion Strategy
October 04 2016 - 8:13AM
Business Wire
Leading Fashion Retailer Implements SDL Web,
SDL Language Technology and SDL Language Services to Grow its
Digital Footprint
SDL today announced that Lindex, a Sweden-based global fashion
retailer, chose SDL Web, SDL TMS and SDL Language Services to
enable a faster and more efficient time-to-market for its global
digital ecommerce presence.
Lindex selected SDL’s web content management solution, SDL Web,
which is fully integrated with SDL’s translation management system,
SDL TMS, to go global faster. The combination of SDL’s solutions
seamlessly connect to Lindex’s ecommerce platform and other
infrastructure, allowing the organization to accelerate its growth
plans, while saving money by reducing the need for bespoke
integration work.
With the goal of overcoming challenges in maintaining and
running a successful global ecommerce presence, Lindex turned to
SDL to master the complexity of managing multiple websites, in
multiple languages – using fully integrated translation management
capabilities. By providing an environment where marketing content
and ecommerce content can be easily blended into a single digital
experience, Lindex is now able to overcome the traditional
marketing and commerce divide. With such an advanced environment to
support, Lindex was drawn to SDL’s capability to streamline
processes and content updates globally, maintaining long term
quality and consistency while still allowing local control at a
detailed level.
“We’re thrilled to provide Lindex with comprehensive global
content management capabilities and localization services that will
expedite workflow and enhance overall output,” said Adolfo
Hernandez, CEO, SDL. “Lindex realized that SDL’s unique ability to
offer integrated solutions, combined with SDL Language Services,
will enable the delivery of local language content across every
step of the customer journey. We look forward to partnering with
Lindex as they work to achieve expansion goals, and we’re excited
for what’s to come.”
About Lindex
Lindex is one of Europe’s leading fashion chains, with
approximately 480 stores in 17 markets. Lindex business concept is
to offer inspiring and affordable fashion to the fashion conscious
woman. The assortment includes several different concepts within
women’s wear, kids’ wear, lingerie and cosmetics. More than half of
Lindex total assortment is made of more sustainable sources and
Lindex is dedicated to reach 80% by year 2020. Read more about our
fashion on www.lindex.com.
About SDL
SDL (LSE: SDL) is the leader in global content management and
language solutions. With more than 20 years of experience, SDL
helps companies build relevant digital experiences that deliver
transformative business results on a global scale. Seventy-nine of
the top 100 global brands trust SDL to simplify the complexity of
managing content across multiple brands, websites, languages, and
devices. Go global faster with SDL. Learn more at SDL.com and
follow us on Twitter, LinkedIn and Facebook.
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SDLVicky RyceVryce@sdl.comorPAN CommunicationsEmily Holt / Jenny
Gardynski+1 617-502-4300sdl@pancomm.com
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