SANTA CLARA, California,
Nov. 8, 2018 /PRNewswire/ -- SDL
(LSE: SDL), a global leader in content creation, translation and
delivery, today introduces its SDL Multilingual Website Solution, a
comprehensive managed service powered by Hai, SDL's linguistic
Artificial Intelligence (AI) – providing everything a company needs
to launch, operate and optimize any number of multilingual
websites. SDL Multilingual Website Solution provides an end-to-end
platform with hosting, localization, ongoing content management and
analytics-based optimization, aimed at customers looking to grow
their digital business on the global stage, and increase engagement
with local audiences.
While international expansion unlocks the potential for growing
client bases and revenues, companies struggle to handle the growing
scale and pace of content demands. According to Forrester
Consulting's report 'Today's Content Supply Chains Prevent
Continuous Customer Journeys', three quarters (73%) of respondents
don't feel fully equipped to manage the increase in content volume.
Additionally, companies often deal with one or even multiple
disparate web content management systems that offer little or no
multilingual capabilities. Localizing content across such an
inadequate and fragmented marketing technology stack inherently
leads to disjointed customer experiences and diluted buying
journeys.
SDL Multilingual Website Solution solves theses complexities,
bridging internal silos and systems, and giving companies a way to
rapidly launch localized websites, providing a service that
automatically mirrors source website content to any target
language. In addition to website translation, the service uniquely
provides content and traffic analysis, helping organizations with
Search Engine Optimization (SEO) and increased conversions.
Customers can choose from a spectrum of translation options, to
suit particular content types. SDL's Neural Machine Translation
(NMT) and Linguistic AI, powered by Hai, are embedded throughout
the platform, enabling increased speed, agility and scale to
securely translate and deliver multilingual content including the
most challenging languages – Russian, Chinese, and Korean. Through
data analytics and insights, companies can also understand visitor
behaviors to optimize their website content and drive more
conversions, while applying localization budgets in the most
cost-effective way. Translation options include machine translated,
human translated, machine translated with human post-editing and
transcreation services, with any combination of these options for
different parts of their websites. This ensures the optimum mix of
speed and cost can be achieved.
"At SDL we always try to go beyond the ordinary by addressing
the complex content challenges companies currently experience. We
develop solutions that not only fix issues, but present
opportunities to go global faster. We know that translation proxy
solutions can help organizations localize their websites, but we
identified additional requirements that are not met by these
solutions today. Our end-to-end offering plugs those gaps with a
combination of SDL Linguistic AI and NMT, alongside a range of
extra services focused on business outcomes, rather than the
tactical execution of running localized websites," Jim Saunders, Chief Product Officer at SDL. "SDL
Multilingual Website Solution eliminates the need to maintain a
range of technologies and in-house skills while allowing companies
to engage with customers in a global way that's never been possible
before."
SDL Multilingual Website Solution provides an easy to use portal
interface for managing translated webpages across several languages
and markets. As a managed service it simplifies day to day
operations and helps companies reach their global ambitions. The
solution continuously scans a source website for updated content,
routing the changed content through the correct translation
workflow for quick and easy reviews and approvals. This, alongside
SDL's 17,000 linguists, provides companies with highly localized
translations, across all industries, generating even more value for
marketing campaigns and web-related content.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 25 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 88 of the top 100 global companies work with and trust us
on SDL.com. Follow us
on Twitter, LinkedIn and Facebook.
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SOURCE SDL plc