The iconic lingerie brand will launch the Vanity
Fair® Lingerie Support Award to help women working to
achieve their dreams during Morgan's "Just Getting Started"
stand-up tour
BOWLING
GREEN, Ky., April 14,
2023 /PRNewswire/ -- Vanity Fair® Lingerie
has partnered with comedian Leanne
Morgan to provide support for women in a brand-new way this
year. The lingerie brand will hit the road with Morgan as a part of
her new stand-up tour, entitled "Just Getting Started," popping up
with an interactive activation at select venues beginning in April.
In conjunction with the brand's onsite activation, Vanity Fair will
launch the "Vanity Fair® Lingerie Support Award," which
will give five women an award of $5,000 each, for a program total of $25,000, to help them to pursue their dreams,
passions, or begin something entirely new in 2023.
Morgan, a Tennessee-native and
mother of three, has always focused and highlighted the ups and
downs of the female experience in her 23-year comedy career; from
marriage to motherhood, work to friendships…and even finding the
perfect-fitting panty (which happens to be the Vanity Fair
Lingerie® Beyond Comfort® Hi-Cut panty!)
After discovering her passion for stand-up comedy later in life,
and finding the time and confidence to pursue her dream, Morgan has
now cemented herself as a must-watch comedian.
"Vanity Fair Lingerie has been serving women for over 100 years
with comfortable and stylish intimate apparel, having supported
women throughout their different stages of life," said JoAnna Beddingfield, vice president at Vanity
Fair Lingerie. "We are so excited to partner with Leanne Morgan on her new tour and to connect and
support women as they pursue their dreams. Leanne is such a genuine
person who embodies our brand's mission of supporting women and
their journeys. Her hilarious and light-hearted comedy resonates
with women of all ages, and her natural ability to connect with
women in a relatable manner is what makes her so unique."
"You know that when I named my recent stand-up tour, The Big
Panty Tour, that I meant business when it comes to panties - and
all lingerie for that matter. I believe in freedom and comfort with
my panties and I'm a big dreamer," said Leanne Morgan. "I'm thrilled to be partnering
with Vanity Fair Lingerie in helping some women get started in
achieving their dreams. I'm "Just Getting Started" – and so
are they."
Inspired by Morgan's message for women to get started on
whatever makes them happy, Vanity Fair® Lingerie created
the "Vanity Fair® Lingerie Support Award," designed to
give five women a jumpstart on pursuing their passions by providing
each with a $5,000 cash award. Women
who are interested in submitting an entry for this award can create
a submission to enter at VanityFairLingerie.com for a chance to
win. The first 100 submissions will automatically receive a free
bra from Vanity Fair® Lingerie. Additional prize
packages are available as well. See vanityfairlingerie.com for
details and Official Rules.
Vanity Fair® Lingerie's onsite activations will begin
at the following locations and tour dates on Morgan's "Just Getting
Started" tour, with additional dates announced in the coming
weeks:
- Knoxville, TN at the Knoxville
Coliseum - April 15 & 16
- Nashville, TN at the Grand Ole
Opry - April 19
- Charlotte, NC at Ovens
Auditorium - April 22 & 23
Vanity Fair® Lingerie is also included in Morgan's
new Netflix special, released on April 11,
2023, Leanne Morgan:
I'm Every Woman, where Morgan shares her unfiltered love and
adoration for the brand's soft and comfortable Beyond
Comfort® Hi-Cut panty. The special was filmed last year
at the Lexington Opera House in
Lexington, Kentucky during her
last 100-city stand-up tour, titled "The Big Panty Tour."
For more information on the Vanity Fair® partnership
with Leanne Morgan, and the Vanity
Fair® Lingerie Support Award, visit
VanityFairLingerie.com.
For more information on Leanne
Morgan and her Just Getting Started tour, visit
LeanneMorgan.com.
ABOUT VANITY FAIR® LINGERIE:
For more than 100 years, Vanity Fair has been creating
fashionable, comfortable lingerie inspired by the needs of the
modern woman. The brand's rich history of design leadership,
fashion, quality and comfort continues to serve as the foundation
in its enduring legacy to always make women feel fabulous.
Founded in 1919, the Vanity Fair® brand is part of
the Fruit of the Loom, Inc. family of brands.
MEDIA CONTACTS
Hayley
Keown, Vanity Fair® Lingerie
hkeown@barkleyus.com
Elizabeth Much, Leanne Morgan
emuch@e2wcollective.com
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SOURCE Vanity Fair Lingerie