VAUGHAN,
ON, May 21, 2024 /CNW/ - Swiss Chalet is
celebrating its 70th Anniversary with the release of its first-ever
merchandise lineup, The Retro Summer Collection, available now on
merch.swisschalet.com. Inspired by Canadian summers, the collection
is an array of classic, yet playful summer staples whether you
spend your days dockside or in the city.
Inspired by menu art from the first location on Bloor Street and
Bedford Road in Toronto and a
vintage ad from the Brand's early days, the lineup of apparel and
accessories pays homage to the restaurant's roots.
"Over the last 70 years, Swiss Chalet has woven a rich story,
deeply rooted in the lives and hearts of Canadians across the
country, so we're proud to offer this collection as a piece of our
shared history," says Franco
Tascione, Chief Operating Officer, Swiss Chalet.
"The Retro Summer Collection exudes nostalgia and a retro-cool
style, a nod to the Swiss Chalet experience which is often brimming
with fond memories, warmth, and a sense of comfort," adds
Beatrice Robertson, Senior Director
of Marketing.
The collection wouldn't be complete without featuring the
restaurant's Signature Chalet Dipping Sauce, playfully printed on a
bold red bucket hat. Guests can also shop for various summer
essentials like a plush beach towel, Swiss Chalet slides, and
varsity socks.
Profits from the collection will be donated to Food Banks Canada
to support their vision of a Canada where no one goes hungry. Every
$1 donated provides the equivalent of
2 meals to people in Canada
experiencing food insecurity.
The Retro Summer Merch Collection is available now on
merch.swisschalet.com for a limited time only while supplies
last.
About Swiss Chalet
Swiss Chalet was founded in 1954 with almost 200 locations
across Canada under the operation
of RECIPE Unlimited Corporation. Swiss Chalet is an iconic brand
and Canada's largest full-service
restaurant company. As a Canadian brand, Swiss Chalet prides itself
in bringing Canadian families together for mealtime by serving
real, delicious and wholesome comfort food. The Brand is known for
its iconic Swiss-inspired Rotisserie Chicken served with Signature
Chalet Dipping Sauce. For more information, visit
SwissChalet.com.
About Recipe
Founded in 1883, RECIPE Unlimited Corporation is Canada's largest full-service restaurant
company. The Company franchises and/or operates some of the most
recognized brands in the country including Swiss Chalet, Harvey's,
St-Hubert, The Keg, Montana's, Kelseys, East Side Mario's, New
York Fries, Bier Markt, The Landing Group of Restaurants, Original
Joe's, State & Main, Elephant & Castle, The Burger's
Priest, The Pickle Barrel, Marigolds & Onions, Blanco Cantina, Añejo, and Fresh Kitchen + Juice
Bar.
RECIPE's iconic brands have established the organization as a
nationally recognized franchisor of choice. More information about
the Company is available at www.recipeunlimited.com.
About Food Banks Canada
Food Banks Canada provides national leadership to relieve hunger
today and prevent hunger tomorrow in collaboration with the food
bank network from coast-to-coast-to-coast. For 40 years, food banks
have been dedicated to helping Canadians living with food
insecurity. Over 5,100 food banks and community organizations come
together to serve our most vulnerable neighbours who in March of
last year made nearly two million visits to these organizations,
according to our 2023 HungerCount Report. Over the past 10 years,
as a system we've sourced and shared over 1.4 billion pounds of
food and Food Banks Canada shared nearly $168 million in funding to help maximize
collective impact and strengthen local capacity – while advocating
for reducing the need for food banks. Our vision is clear: create a
Canada where no one goes hungry.
Visit foodbankscanada.ca to learn more.
SOURCE Swiss Chalet