CLEARWATER, Fla., June 24, 2024 /PRNewswire/
-- PostcardMania, the $104.6 million marketing
technology firm with 380 staff, is partnering with industrial and
commercial printing leader, Konica Minolta, to expand the printing
capabilities of its fastest-growing direct mail automation
division, PCM Integrations.
PostcardMania's multi-million dollar automation-led division
currently spearheads growth at the firm with 76.7% top-line revenue
growth in the first quarter of 2024 and 44% annual revenue growth
in 2023. PCM Integrations focuses on direct mail API
integration to any software or CRM, giving users the ability to
send individual mailers based on the type of contact and/or
occasion. Some of the triggers API integration users can wield are
automatically mailing birthday cards to clients, welcome cards for
new customers, periodic reminders, and abandoned shopping cart
offers.
Konica Minolta's generation 4 AccurioJet KM-1e LED UV Inkjet
Press specializes in printing the individual-level mailers PCM
Integrations offers, and was installed at PostcardMania in April of
2024. This is the fourth Konica Minolta digital press installed
among PostcardMania's growing fleet.
"We're excited to add another Konica Minolta AccurioJet KM-1e
press to our operations," said Joy
Gendusa, Founder and CEO of PostcardMania. "With this
additional press, we'll be able to sustain our growth going forward
and continue our mission of helping business owners across the
country grow and expand their businesses with proven mailing
solutions."
Unlike offset presses that specialize in bulk printing, digital
presses allow businesses to customize each mailer to the recipient
with dynamic data such as recipients' first names, past purchase
behaviors, and other personalizations proven to boost response and
ROI. Research shows 84% of people are more likely to pay
attention to a direct mail piece if it is personalized.
With the addition of the KM-1e, PostcardMania clients and its
partners will be able to print and mail in real time for better
results — in fact, research has proven that up to 50% of B2B
sales go to the business that responds first.
Frank Mallozzi, President,
Industrial and Production Print, at Konica Minolta expressed pride
in providing superior printing technology to assist PostcardMania's
growth and success. "We're proud that Konica Minolta is the
vendor of choice for market leaders like PostcardMania who want the
best production inkjet technology to help their customers'
businesses expand and grow," he said. "It has been our pleasure to
partner with the innovative leadership and people at
PostcardMania."
Looking ahead, PostcardMania remains firm in its long-standing
purpose: to provide effective, results-based marketing solutions
that generate leads, sales and revenue for businesses
nationwide.
For additional information or to schedule an interview
with Joy Gendusa, contact Jessica Lalau at 888-338-6409
or email 379476@email4pr.com.
PostcardMania is one of the nation's most effective marketing
companies specializing in lead generation for small to large-sized
businesses. They have been featured on the Inc. 500 and 5,000 lists
as well as Forbes.com, Entrepreneur, Inc. Magazine, and more.
PostcardMania offers fully integrated, results-based marketing
campaigns that seamlessly bring online and offline channels
together. Visit www.postcardmania.com for more
information.
Konica Minolta Business Solutions U.S.A., Inc.'s (Konica
Minolta) journey started 150 years ago, with a vision to see
and do things differently. The company innovates for the good of
society and the world. The same purpose that kept it moving then,
keeps it moving now. Konica Minolta aims to partner with clients to
Give Shape to Ideas by supporting their digital transformation
through its expansive Intelligent Connected
Workplace portfolio. Its business technology offerings
include IT Services, intelligent information management, video
security solutions and managed print services, as well as office
technology and industrial and commercial print solutions. Through
its ongoing work, the company is fortunate to be continuously
recognized for its products and services. This includes,
but is not limited to being included on CRN's MSP 500 list numerous
times; named a finalist in the IT Software Category by The World
Technology Awards; recognized as the #1 Brand for Customer
Loyalty in the MFP Office Copier Market by Brand Keys and presented with Keypoint
Intelligence's BLI 2021 A3 Line of The Year and BLI 2021-2023 Most
Color Consistent A3 Brand Awards for
its bizhub i-Series. For more information, please
visit Konica Minolta online and follow its accounts
on Facebook, YouTube, LinkedIn and Twitter.
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SOURCE PostcardMania