More than fifty industry supporters now stand
alongside Roland and Universal Music Group championing “The
Principles For Music Creation With AI”
Newly supporting organizations include NAMM,
Sydney University, BandLab Technologies, Splice, Native
Instruments, Focusrite, Output, Beatport, Waves, Soundful, LANDR,
Eventide, GPU Audio, and many more.
More than fifty prominent music companies, associations, and
institutions globally have added their support to the "Principles
for Music Creation with AI." Introduced by Roland Corporation and
Universal Music Group (UMG) in March, these Principles are a series
of clarifying statements relating to the responsible use of AI in
music creation, aiming to protect the essence of music—its human
spirit.
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the full release here:
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Music Industry Unites to Protect the
Rights of Musicians amid the Growth of Generative AI Technology
(Graphic: Business Wire)
Among the organizations endorsing the Principles are NAMM,
Sydney University, BandLab Technologies, Splice, Native
Instruments, Focusrite, Output, Beatport, Waves, Soundful, LANDR,
Eventide, GPU Audio, and many more.
This is a major milestone—a shared philosophy around the
application of AI in music creation. This coalition of music
industry leadership is committed to adhering to ethical industry
standards that protect human creativity, while also exploring
innovative ways for AI to empower and support artists. Their
alignment around the “Principles For Music Creation with AI”
underscores a desire for transparency, equity, and proactive
leadership in order to protect music creatives around the
world.
As we usher in a new era of music creation, the emergence of
AI-powered tools offers exciting opportunities but also presents
significant risks. Therefore, a critical need to manage their
impact responsibly is required. “The Principles For Music Creation
With AI” were developed to address these challenges, establishing
clear guidelines that emphasize the need for strong internal
governance and broad industry support. By adhering to these
Principles, the music industry can protect artistic integrity while
harnessing AI’s transformative potential.
To promote greater adoption within the music industry, Roland,
UMG, and other members strongly encourage additional organizations
across the globe—including manufacturers, educators, associations,
labels, and others—to officially endorse these Principles. The
potential impact of alignment among music industry leaders cannot
be understated and plays an invaluable role in shaping a
responsible future for AI in music creation.
BandLab Technologies CEO and Co-Founder Meng Ru Kuok said, "We
are at a pivotal moment in the evolution of music creation. As
leaders, it is our responsibility to thoughtfully ensure that AI
supports artists and respects their creative integrity. As we
develop new tools, we must remember that technology is at its best
when it enhances, not overshadows, human creativity."
Splice CEO Kakul Srivastava said, “AI brings new opportunities
to our industry and many musicians are being inspired by these
tools. But this is a critical time to support responsibility around
new technology and respect for the rights of creators everywhere.
This is about the human at the center.”
“As with all technologies, the Focusrite Group desires to see AI
become another toolset to further the creativity of artists vs. a
threat to our industry,” said Focusrite PLC CEO Tim Carroll. “We
are proud to support AI For Music and to do our part to help ensure
this technology is used in a responsible manner.”
Gil Weinberg, Georgia Tech’s Founding Director of the Center for
Music Technology, added, "I support the AI for Music Initiative
where academia and industry could collaborate to create ways for AI
to continue supporting human creativity, expression, and
artistry.”
“For 124 years, NAMM has emphasized the importance of our
industry working collectively to embrace new technologies,” said
NAMM President and CEO John Mlynczak. “With AI being the newest
technology in a long history of innovations and potential threats,
we must work together to embrace principles that support human
artistic expression, promote ethically trained technology, and
ensure that new technologies and tools are used to strengthen our
industry."
“It’s great to see the music industry recognizing the need for
an urgent response to the risks Generative AI poses toward human
creativity,” said Paul McCabe, VP of R&D and Strategic
Partnerships at Roland. “The Principles are proving to be a timely
solution for a wide spectrum of music organizations, some with
robust AI strategies already in place, and many more in various
stages of discovery.”
Chris Horton, SVP, Strategic Technology at UMG, said, “We are
pleased to see the growing list of Principle supporters from across
the ecosystem of tools, services, educators, and services
addressing the needs and interests of current and future artists.
The scope of support reflected by all of these participating
organizations clearly indicates emerging consensus about the
importance of strongly advocating a thoughtful approach to AI
adoption.”
The core “Principles for Music Creation with AI” are as
follows:
We believe music is central to humanity.
We believe humanity and music are
inseparable.
We believe that technology has long supported
human artistic expression, and applied sustainably, AI will amplify
human creativity.
We believe that human-created works must be
respected and protected.
We believe that transparency is essential to
responsible and trustworthy AI.
We believe the perspectives of music artists,
songwriters, and other creators must be sought after and
respected.
We are proud to help bring music to life.
To learn more about the “Principles For Music Creation with AI”
and voice support, please visit aiformusic.info.
The press kit is available here.
About Roland Corporation
For more than 50 years, Roland’s innovative electronic musical
instruments and multimedia products have fueled inspiration in
artists and creators around the world. Embraced by hobbyists and
professionals alike, the company’s trendsetting gear spans multiple
categories, from pianos, synthesizers, guitar products, drum and
percussion products, DJ controllers, audio/video solutions, gaming
mixers, livestreaming products, and more. As technology evolves,
Roland and its expanding family of brands, including BOSS, V-MODA,
Drum Workshop (DW), PDP, Latin Percussion (LP), and Slingerland,
continue to lead the way for music makers and creators, providing
modern solutions and seamless creative workflows between hardware
products, computers, and mobile devices. For more information,
visit Roland.com or see your local Roland dealer. Follow Roland on
Facebook, Twitter (@RolandGlobal), and
Instagram (@RolandGlobal).
About Universal Music Group
At Universal Music Group, we exist to shape culture through the
power of artistry. UMG is the world leader in music-based
entertainment, with a broad array of businesses engaged in recorded
music, music publishing, merchandising and audiovisual content.
Featuring the most comprehensive catalogue of recordings and songs
across every musical genre, UMG identifies and develops artists and
produces and distributes the most critically acclaimed and
commercially successful music in the world. Committed to artistry,
innovation and entrepreneurship, UMG fosters the development of
services, platforms and business models in order to broaden
artistic and commercial opportunities for our artists and create
new experiences for fans. For more information on Universal Music
Group, please visit universalmusic.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240624088790/en/
Press Contact: Dana Monroe Max Borges Agency 740-644-5870
roland@maxborgesagency.com
Roland Contact: Rebecca Genel Global PR/Media Relations
Manager Roland Corporation +1 (323) 890-3718
rebecca.genel@roland.com
UMG contact: James Murtagh-Hopkins SVP, Global
Communications Universal Music Group
James.Murtagh-Hopkins@umusic.com