Smaller store, more ways to save
BRAMPTON, ON, July 4, 2024
/CNW/ - No Frills, Canada's
popular hard discount grocery retailer, today announced the opening
of its second small format (on average 10,000 sq feet or less)
store in the city, this time in Toronto's Liberty
Village neighbourhood. The new location at 42 Hanna Ave.,
follows No Frills' innovative compact format first introduced
earlier this year at the corner of King and Shaw.
Despite its smaller size, customers can still find an extensive
selection of grocery items, including fresh produce, meat, baked
good and the signature low prices and promotions that define No
Frills.
"The reaction to the first smaller format store in Toronto was beyond anything we could have
imagined. It's made us even more excited about the latest location,
here in the vibrant Liberty
Village neighbourhood," explained Melanie Singh, President of Hard Discount at
Loblaw Companies. "We know Torontonians are looking for convenience
and low prices - but that sometimes those are trade-offs in the
downtown core. It was important for us that customers can do a full
grocery shop at this location, and still take advantage of the
unbeatable prices they expect from No Frills."
Notable features of this new store include:
- A footprint less than half the size of traditional No Frills
locations
- Consistent pricing promotions available at all other No Frills
stores.
- Locally sourced products tailored to the community's
preferences.
- Enhanced accessibility to affordable food options within
downtown Toronto.
- Exciting additions include hot food items, rotisserie
selections, and fresh bakery goods.
The launch of the second small format store showcases No Frills'
dedication to providing the best possible value on grocery and a
selection that meet the diverse needs of Toronto's communities.
About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, as well as
its largest retailer and private sector employer. With over 1
billion transactions each year in its unmatched network of 2,500
stores and national e-commerce options, Loblaw brings food,
pharmacy, beauty, apparel and financial services to customers
through many of Canada's favourite
and most-trusted brands: President's Choice, No Name, Loblaws,
Shoppers Drug Mart, No Frills, Real Canadian Superstore, T&T,
Joe Fresh, PC Express and PC Financial. The Company's loyalty
program, PC Optimum, has more than 16 million active members and is
one of Canada's largest and
best-loved reward programs.
Loblaw's purpose is to help Canadians live life well. It makes
good food affordable, health, beauty and wellness accessible,
saving for the future possible, and essential style achievable.
SOURCE Loblaw Companies Limited - Public Relations