The premium tequila brand executes exciting
new initiatives to amplify the Lunazul story
JALISCO,
Mexico, July 9, 2024 /PRNewswire/ -- Lunazul
Tequila, the approachable, premium tequila brand made with
hand-harvested 100% blue weber agave launched a new advertising
campaign today titled "Look to Luna." The campaign centers around
an exciting new ad with the brand belief that those who know the
intersection of premium craftsmanship and casual enjoyment "Look to
Luna" when choosing a tequila to buy. Lunazul Tequila uses no
additives and is backed by more than 250 years of tequila-making
expertise with the Beckmann family at the helm, living up to the
statement: "where tradition outshines trends."
The new "Look to Luna" campaign will be backed by a significant
media buy on connected TV, programmatic and social media
advertising and fresh, exciting offerings for the on and off
premise. Ads will run worldwide on ESPN, HULU, HBO Max, and Disney+
among others. The exquisitely shot ad features Lunazul Blanco
enjoyed by consumers - both neat and in a variety of cocktails. The
handcrafted nature of Lunazul shines through with imagery
highlighting the tequileros who hand-harvest each blue weber agave.
The ad campaign was produced in partnership with agency
Method1.
To kick off the new campaign, Lunazul hosted a "Treat &
Retreat" 3-day experience for a diverse group of 10 VIP macro and
micro influencers at Cedar Lake Estates in upstate New York in early June. While on-site, guests
were treated to chef-prepared meals (with perfectly paired Lunazul
cocktails), a relaxing candle making class, a hands-on mixology
workshop, and free time sprinkled in where they could enjoy the
resort's amenities. Each influencer left the retreat with a greater
knowledge of Lunazul's great heritage and exceptional quality. To
continue the momentum, Lunazul is thrilled to partner with
Emmy-award winning talk show host, and Grammy-award winning singer
Kelly Clarkson for a feature on her
incredibly popular daytime show. The Kelly
Clarkson show will showcase Lunazul in segments beginning
this October.
"In an ever-growing tequila market, Lunazul resonates with
consumers searching for the best quality tequila at an approachable
price," said Lunazul Senior Brand Manager Brittany Wenig. "Our message of 'finer doesn't
come with fanfare' reflects our belief that Lunazul stands above
others based on its history, heritage, and hand-crafted nature plus
the expert-level knowledge and talent of our distillery team.
Lunazul rests on its own laurels because tradition outshines
trends."
Lunazul's story began with Francisco Beckmann Senior —
a seventh generation descendent of the Beckmann
family — the oldest dynasty of tequila producers. Born from a
long line of Master Tequileros with a deep reverence for agave,
Francisco established Tierra de
Agaves in 1992, after selling his stake in the family business. He
kept his shares of the agave fields to create a premium tequila
made with only the highest integrity, quality, and approachability.
Instilling his love for his craft into his family, he passed along
the tradition to his son, Jorge
Beckmann, who became president of Tierra de Agaves in 2005. Since 2007, Master
Tequilero Francisco Quijano has been a dutiful caretaker of
Lunazul. He personally tastes every batch of tequila to ensure
the unparalleled consistency the brand is known for.
Under his supervision, the brand has flourished – reaching the 1.5
million case mark in early 2024.
At the heart of Lunazul's unique brand commitments are critical
sustainability practices that are visible in every step of the
production process on site in Tierra de Agaves, Mexico. A significant
part of the brand's sustainable footprint incorporates three key
areas that include: agave fiber composting, solar power, and
wastewater reclamation. In the area of composting, the distillery's
focus on regenerative agriculture is enriching the soil with
natural nutrients and bolstering the fertility of the fields. With
concerted efforts, the Tierra de
Agaves distillery is working towards transforming the distillery to
operate entirely on solar power, which can reduce its environmental
impact and contribute to a more sustainable energy
landscape. Lastly, Tierra de
Agaves is one of only a few distilleries that features a
state-of-the-art water treatment plant where wastewater, a
by-product of the tequila distillation process, is cleaned,
filtered, and returned to irrigate the agave fields. It's yet
another way the brand is committed to environmental
responsibility.
About Lunazul Tequila: Hand-harvested and
estate bottled in the heart of agave country, the award-winning
Lunazul tequila is made with 100% Blue Weber agave and backed by
hundreds of years of tradition. Lunazul is a backed by industry
heritage and a flavor profile that has been perfected and
maintained by our Master Tequilero Franciso Quijano with no
additives. The agave is slow cooked and fermented with our
proprietary yeast strain that dates back over 250 years. Lunazul is
also proud to employ sustainable waste practices throughout its
production process. Each bottle of Lunazul Tequila reflects the
rich heritage and traditions of Mexico, capturing the spirit of Latin culture
in every sip. Lunazul expressions include Blanco, Reposado, Anejo, Primero-Cristalino,
and Primero-Humoso. For more information about the brand visit
lunazultequila.com and follow on social media @lunazultequila.
IMAGES: Download here
MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
(502) 413-0230
kwest@heavenhill.com
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SOURCE Heaven Hill Brands