Dash Hudson Selected as Data Partner for EMARKETER's PRO+ Product Solution
July 16 2024 - 8:55AM
Dash Hudson, a leading social media management platform, has been
selected as a strategic data partner for EMARKETER's PRO+ product
solution. This collaboration enables marketers to access benchmark
performance data across key social platforms such as TikTok,
Instagram, YouTube, Pinterest, Facebook and X.
“At Dash Hudson, we
believe in the power of data to transform social media marketing
strategies. By providing marketers with real-time, actionable
insights, we empower them to stay ahead in a constantly evolving
digital landscape,” said Kate Kenner Archibald, Chief Marketing
Officer, Dash Hudson. “Our partnership with EMARKETER underscores
our commitment to providing brands with the tools they need to
achieve exceptional results.”
EMARKETER's PRO+ product
solution is designed to provide marketers with comprehensive data,
analysis, and insights to inform their strategic decision-making
processes. By integrating Dash Hudson's industry benchmarks,
marketers will gain access to valuable performance metrics,
enabling them to benchmark their efforts against competitors and
industry standards. What’s more, the benchmarks data will be
available to view by industry, and will be updated to reflect the
fast-moving social media marketing landscape on a quarterly
basis.
"Social media marketers
are navigating constant reinvention to capture the attention of
diverse audience segments across platforms. As attention gravitates
towards video-rich social networks, the demand for interactive
marketing experiences intensifies,” said Monica Peart, Senior Vice
President of Data Products, EMARKETER. “Through collaboration with
EMARKETER, Dash Hudson empowers marketers with crucial social media
engagement metrics including video views, impressions, shares,
reactions, link clicks, and other vital KPIs. This partnership
equips marketers with the insights needed to elevate their social
media marketing strategies."
Through this partnership,
marketers will have access to a robust suite of tools and insights
to optimize their social media marketing strategies effectively and
make informed decisions to drive brand growth and achieve their
business objectives.
For more information
about Dash Hudson, visit www.dashhudson.com.
For more information
about EMARKETER's PRO+ product solution, please click here.
About Dash Hudson
Dash Hudson is a social media management platform
that equips brands with intelligence and speed to stay ahead of the
curve. Through its sophisticated cross-channel insights and
workflow tools, Dash Hudson enables brands to create content that
entertains, engages and drives consistent business results. To
discover how Dash Hudson empowers brands to outsmart social, visit
dashhudson.com.
About EMARKETER:
EMARKETER, a subsidiary of Insider Inc., is a
leading provider of research and analysis on digital marketing,
media, and commerce. EMARKETER's PRO+ product solution offers
comprehensive data, analysis, and insights to empower marketers
with the knowledge they need to succeed in today's rapidly evolving
digital landscape.
Contact:
For all PR and media inquiries or to speak with a
representative regarding this press release, please contact
pr@dashhudson.com.
An image accompanying this announcement is
available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/6448b4a5-d5b0-4bad-907b-43d4135e0f58