SINGAPORE, July 17, 2024 /PRNewswire/ -- Zilliqa, the
long-established layer-1 blockchain and market leader in Web3
sports and entertainment, is proud to announce its venture into the
world of horse racing through the acquisition of a racehorse.
Aptly named "The HRSE Horse", the racehorse's unique moniker is
a nod to $HRSE, the recently-launched fan token of The Winners
Circle, an innovative new loyalty platform that uses Web3 to
redefine the racing fan experience.
The ownership will see The HRSE Horse sporting
community-selected colours and branding when racing, generating
mainstream exposure for both The Winners Circle and the Zilliqa
blockchain.
The HRSE Horse is the first racehorse to ever be owned by a
blockchain company, and its unusual name was not chosen only to
prick up the ears of the established horse racing community, but
also to demonstrate how The Winners Circle is combining the
physical world of horse racing with its core tenet of digital
ownership unlocked by harnessing the capabilities of the Zilliqa
network.
Launched by Racing League and powered by Zilliqa, The Winners
Circle is a fan engagement platform supercharged by Web3 that
features a free-to-play prediction game where fans are rewarded
with $HRSE tokens by correctly choosing the winners of real-world
horse races. These tokens can then be used to influence the
decisions of teams competing in the exciting Racing League
competition while also unlocking exciting features such as
discounts on racehorse ownership shares, tickets, merchandise, and
more..
The Token Generation Event (TGE) for $HRSE was concluded on
July 17th, with the token now listed
on participating exchanges such as MEXC and Pancake Swap.
Zilliqa's foray into horse racing goes beyond sport; it is an
opportunity to bridge the gap between physical and digital realms,
echoing The Winners Circle's vision of embracing opportunities in
both spheres.
The HRSE Horse is trained by former National Hunt jockey and
globally renowned racehorse trainer Jamie
Osborne, whose mission to reinvigorate the world of horse
racing and attract a younger demographic is aligned with the
innovative fan-first approach taken by The Winners Circle that
leverages Web3 to redefine the fan experience. Osborne's extensive
knowledge of horse racing and bright sense of humour birthed the
idea of finding a horse for Zilliqa to own and naming it The HRSE
Horse.
With a global presence amplified by the audience of this
thrilling sport, Zilliqa aims to capture the imagination of
communities worldwide, celebrating the spectacle of horse racing
while promoting meaningful innovation powered by the Zilliqa
blockchain and The Winners Circle.
Commenting on the announcement, Zilliqa CEO Matt Dyer, said:
"We are thrilled to announce our ownership of The HRSE Horse,
who we hope will turn heads for his speed as well as his unique
name. In becoming the first blockchain to own a racehorse, not only
do we showcase the potential for The Winners Circle to redefine fan
engagement in this age-old sport, but we also demonstrate how the
HRSE token brings the real and digital worlds together. We've
bought a racehorse, and by signing up for The Winners Circle, fans
can have the chance to own a share of one, too."
Commenting on the announcement, Trainer Jamie Osborne, said
"I am excited by Zilliqa's ownership of The HRSE Horse and
excited to see him perform on the race track. Horse racing needs to
embrace new technologies to attract a younger demographic, and I
believe The Winners Circle has the potential to drive a new
generation of racing fans to this thrilling sport, which is why
I've supported their mission from the start. Hopefully The HRSE
Horse and Zilliqa will achieve great success and make this season
be remembered as the Zilliqa summer, on and off the track."
About Zilliqa
Zilliqa, the industry-recognised layer-1 blockchain founded in
Singapore in 2018 is a
high-performance, high-security, and low-fee blockchain platform.
Designed to scale with the demands of global businesses, the
blockchain serves as a versatile foundation that facilitates a
broad array of Web3 applications and services across a multitude of
sectors, providing a robust platform for emerging developers and
established enterprises alike. The next evolution of the network,
Zilliqa 2.0, is currently under development and offers a
user-centric platform designed for ease of use and
customisability.
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