MIAMI
BEACH, Fla., July 17,
2024 /PRNewswire/ -- Founded by tech entrepreneur
Andrés Moreno, Escala offers a marketing and
sales platform aimed at digitizing and optimizing client
acquisition and retention for small and medium-sized businesses
(SMBs) in Latin America and the US
Hispanic market. Moreno, also Open
English founder, has guided Escala to become a leading
CRM platform by integrating marketing and sales tools with
personalized strategic support.
Escala Completes $12M Round to Consolidate its Position as the
Leading CRM for Hispanic SMBs.
Escala recently completed a $12
million funding round co-led by IGNIA and Alaya
Capital, with participation from High Alpha and other
investors. This capital will enhance Escala's features, including
advanced WhatsApp integration and Artificial Intelligence, and
expand its team dedicated to improving clients' sales results.
Escala addresses critical marketing and sales challenges faced
by SMBs. According to the Economic Commission for Latin America and the Caribbean (ECLAC), only 20% of SMBs in LatAm
utilize digital tools in their sales and marketing processes,
hindering efficient growth. Escala aims to change this by
simplifying the adoption of proven technologies and methodologies
to drive sustainable growth. The platform offers affordable,
easy-to-use tools complemented by personalized support from
Customer Success Managers, enabling businesses to digitize and
optimize their sales funnels. Companies using Escala have reported
doubling their revenue, generating 300% more leads, and increasing
operational efficiency by 70% within six months.
"This investment will allow us to continue driving innovation to
meet the growing needs of businesses in the region," said
Alfonso Santiago, CEO of Escala, who
recently joined after serving as the global COO of Open English.
"Our goal is to keep improving the customer experience and provide
SMBs with the tools they need to manage and grow their businesses
efficiently," added Santiago.
Christine Kenna, Partner at
IGNIA, stated, "Having worked together for many years, Andrés
Moreno and Alfonso Santiago have a
profound understanding of the challenges faced by SMBs. We are
thrilled to support their vision and dedication to empowering small
businesses throughout Latin
America."
About Escala
Escala is a strategic partner for SMBs in Latin America and the US Hispanic market,
focusing on optimizing business processes through advanced tools
and personalized training. Created by Andrés Moreno, Escala
leverages years of experience in advising and building successful
businesses, aiming to drive development in the Hispanic market. The
company has assembled a team of experts across various business
areas to develop effective solutions for attracting and retaining
customers, helping businesses reach the next level.
For more information: Escala.com
CONTACT: Vanessa Duran,
vanessa@escala.com
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SOURCE Escala