The appointment comes as the company
challenges the marketing automation status quo and sets its sights
on global growth.
SYDNEY, July 17,
2024 /PRNewswire/ -- Ortto, a complete platform for
data-driven marketing automation, has announced Eric Holmen as the new President and CRO. The
veteran martech executive brings a wealth of experience in growing
SaaS businesses and challenging legacy martech platforms.
Holmen's 25 years in SaaS have been entirely marketing tech
focused, innovating new channels that we consider core marketing
capabilities today, and which Ortto has combined into a modern,
powerful platform. During his time at Splash, an event marketing
SaaS company, Eric doubled the business while navigating market
challenges including the global pandemic. Previously, Eric was SVP
of Marketing and Sales at Silverpop - an early email marketing
platform acquired by IBM, SVP of Worldwide Sales at Airship - the
inventor and global leader of commercial push notifications, and
President at SmartReply - an early commercial SMS leader acquired
by Genesys.
"We're thrilled to welcome Eric as our new Chief Revenue
Officer. His exceptional track record in martech leadership, both
as a CRO and CEO, coupled with his deep commitment to customer
success, makes him the ideal leader to drive Ortto's next phase of
growth. Eric's passion for the future of marketing technology
aligns perfectly with our mission to empower businesses to
orchestrate seamless, data-driven customer journeys. His expertise
will be crucial in expanding our market reach and accelerating our
growth, enabling us to bring our unified platform for customer
data, messaging, and analytics to a wider audience of businesses
seeking to optimize their customer journey marketing," shared Ortto
co-founder and CEO, Michael
Sharkey.
"I was committed to finding a company with a great culture,
large market, seasoned investors and, most
importantly, an amazing product," shared Holmen of the
rubric he built to guide his next career move.
"It took time — six months during which I was advising startups
in the martech space and exploring a pipeline of opportunities.
When I was introduced to Ortto, I knew it checked every box. It
compresses incredible marketing power into the most intuitive UX in
the market. It's the kind of tech that gets audible 'wows' during
demos, and you only have to read
customer reviews to understand how successfully it enables
marketers to do their best work."
The new appointment marks an exciting new growth chapter for
Ortto. In the past 12 months, they've expanded product capabilities
with AI-powered live chat Talk, grown their top-rated global
customer support team, and secured 46 badges in the G2 summer
reports.
About Ortto Inc.
Ortto (formerly Autopilot) brings customer data, marketing
automation, and analytics together to help marketers engage at
every stage of the customer lifecycle. Launched in 2015, Ortto
has team members across Australia,
Europe, and the US. To date, the
company has raised $35M in venture
funding from backers including Blackbird, Rembrandt, and Salesforce
Ventures.
Media Contact
chloe@ortto.com
Chloe Schneider, Head of
Content
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SOURCE Ortto