With a new name and logo, payments technology leader commits
to continue mission empowering businesses and industry
innovators
TROY,
Mich., Aug. 5, 2024 /PRNewswire/ -- North
American Bancard, LLC (NAB), a U.S.-based leader in fintech
solutions, has unveiled its new identity, including a new name and
logo, as the result of an extensive rebranding mission. NAB will
now be known as "North" to best reflect its leadership in the
payments and business management space through its delivery of
industry-leading products and services to businesses of all types
and sizes.
"The name change accentuates the direction and vision we have
come to embrace as a company over the last three decades,"
Marc Gardner, Founder & CEO.
"North communicates our unique advantage and boundless effort in
the next generation of payment solutions, support for our partners
to emerge as winners, and understanding that the simplest solutions
are often the best."
The new brand identity emphasizes the "Go North Together"
mindset, showcasing the company's ability to partner with
businesses of all sizes, empowering them upward with access to a
simplified yet valuable ecosystem that doesn't stop at payments.
Extensive data reporting tools including employee, inventory, and
customer management, as well as top-of-the-line security and
fraud protection, are at the forefront of North's
capabilities.
In the 30 years since its inception, North has grown to
processing over $100 billion in
annual transaction volume, supporting nearly all business verticals
and operating more than a dozen of the most diverse companies in
the payment space. Payment companies that will now be "by North"
include Point & Pay, CWA Merchant Services, Electronic Payment
Exchange (EPX), Inovio Payments, Money Machine, and PayTrace.
We are proud that the name "North" best represents the company's
long-standing recognition and expertise in the payments space, and
its forward-thinking capacity to transform, innovate, and give
business owners the tools they need to succeed.
About North
North is re-imagining the payment experience. As a leading
payment technology innovator, North has a diversified product
platform that provides a modern end-to-end infrastructure to enable
globally-preferred payment types. North's superior solutions
deliver seamless payments experiences in mobile, ecommerce, and
in-store environments. Serving hundreds of thousands of businesses
and with over $100 billion per year
in electronic transaction volume, North delivers functional,
feature-rich and frictionless solutions for the evolving merchant
economy. For more information, please visit www.north.com.
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SOURCE North American Bancard, LLC