North American Debut of MC20 Icona, First
MCXtrema Customer Delivery, Classiche and Folgore Displays at House
of Maserati Highlight the Brand's Legendary Evolution and
Electrified Future
MODENA, Italy, Aug. 6, 2024
/PRNewswire/ -- Italian luxury and performance brand
Maserati celebrates 110 years of innovation, showcasing
its storied past, present, and future across an array of
activations during Monterey Car Week 2024. Amongst the highlights
set to punctuate the busy week is the global unveil of an
all-new MC20-derived super sports car at The Quail, A
Motorsports Gathering, alongside the North American Debut of the
freshly revealed MC20 Icona. The House of the Trident will
also celebrate another important milestone, making its first
customer delivery of the track-only racing 'beast',
MCXtrema, at the famed Laguna Seca Circuit; the first time
the model will ever be on the track in North America.
House of Maserati
Serving as the home base for Maserati's activities throughout
the week is the elegant House of Maserati, bringing a taste of 'La
Dolce Vita' hospitality to all who visit. There, guests will
discover for the first time the MC20 Tributo Modenese, a
one-of-one MC20 coupe created to pay homage to Modena, the city at
the heart of Maserati, and to celebrate the festivities of Monterey
Car Week.
Officially launching Maserati's Classiche department in
North America, House of Maserati
will showcase an MC12 Special Edition to serve as a nod to
the Trident's rich racing heritage. Also gracing the displays at
the house will be a diverse array of current models, including the
all-electric Folgore range: GranTurismo Folgore,
GranCabrio Folgore, and Grecale Folgore; as well as the
GranCabrio Trofeo and MC20 Cielo. Exclusive private
'open air' test drives will also be offered to experience
first-hand the unmatched power of GranCabrio Folgore, GranCabrio
Trofeo, and MC20 Cielo.
Guests at the House of Maserati will stroll the property
savouring fine wines from brand partner Marchesi Antinori,
the Italian family who has been committed to winemaking for more
than six centuries. Premium audio partner Sonus
faber will offer the opportunity to discover their
elevated sound performance throughout the residence, which has also
been outfitted with a sleek furniture set-up by Giorgetti,
an established brand which shares the core principle of timeless
Italian luxury with Maserati, in collaboration with its local
partner Robina Benson Design House.
The Quail, A Motorsports Gathering
The festivities at The Quail, A Motorsports Gathering, will
begin with the global unveil of an all-new super sports car
derived from Maserati's MC20 halo vehicle. Kept completely
under wraps until the scheduled press conference taking place from
9:12-9:19am PST, Maserati Global Head
of Marketing & Communications Giovanni Perosino, together with
Maserati Global Head of Design Klaus Busse, will reveal the project
for the first time, which stands as a testament to the
state-of-the-art pure Maserati racing performance and unique "fun
to drive" Italian dynamics the brand is famous for worldwide.
Making its North American debut, the MC20 Icona Special
Series will be prominently displayed on the Maserati stand at
The Quail. The production model is offered in a limited
edition of 20 units globally and will feature a special livery
and exclusive content inspired by the MC12 Stradale. Produced in
Bianco Audace Matte and Blu Stradale, exclusive details for the
refined customization include the Maserati Fuoriserie logo in
Bianco Audace on the side of the livery, in the lower panels near
the rear wheels, with the Italian flag logo positioned on the door
under the MC20 lettering.
Rounding out the Corse line-up on stage, MCXtrema, the
track-only 'beast' first revealed at The Quail in 2023, also
returns. The first customer unit to be produced, it demonstrates
Maserati's commitment to pushing the boundaries of performance,
representing a mix of luxury, technology, and raw speed.
MCXtrema First Delivery at Laguna Seca
Saturday afternoon on August 17,
MCXtrema will take center stage in dramatic fashion at
WeatherTech Raceway Laguna Seca. This occasion will mark the very
first customer delivery of MCXtrema, and the first
time its Nettuno race engine will be heard starting up
and racing around the track in North
America.
To reinforce the gravitas of this moment, Maserati Chief test
driver Andrea Bertolini,
will be on hand to conduct a walk-around and driver brief with
MCXtrema's new owner. The two will enjoy track time together, where
Bertolini will demonstrate firsthand the high-power V6 3.0-L twin
turbo engine before handing over the keys for the first time.
Pebble Beach Concours d'Elegance Concept Lawn
The House of the Trident caps off the weekend with a return to
the Pebble Beach Concours d'Elegance on Sunday, August 18, where the future classic
all-new super sports car globally revealed at The Quail will
be showcased on the Concept Lawn. Its dramatic design language,
reduced weight, and maximum performance output create a distinct
offering for the brand to display for the collectors and
connoisseurs in attendance.
Maserati's dynamic 110-year history is further displayed as a
featured class in the Concours with Maserati Head of Design
Klaus Busse serving as an
Honorary Judge for the event's iconic 'Best in Show.'
Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately
recognizable for their extraordinary personality. Thanks to their
style, technology, and innately exclusive character, they delight
the most discerning, demanding tastes and have always been a
benchmark for the global automotive industry. A tradition of
successful cars, each of them redefining what makes an Italian
sports car in terms of design, performance, comfort, elegance, and
safety, currently available in more than 70 markets
internationally. Maserati line-up includes the Grecale, the
"everyday exceptional" SUV, the GranTurismo, the iconic Italian
grand tourer, and the GranCabrio, the new convertible of the
Trident; all models characterized by the use of the highest quality
materials and excellent technical solutions. A range equipped with
4-cylinder hybrid powertrains – available for Grecale – and V6
petrol, with rear-wheel and four-wheel drive, embodying the
performance DNA of the Trident brand. The top of the range is made
up of the MC20 super sports car and the MC20 Cielo spyder, powered
by the ground-breaking 100% Maserati Nettuno V6 engine, which
incorporates F1-derived technologies into the power unit of a
standard production car for the first time. The GranTurismo is
available with both the high-performance V6 petrol engine, derived
from the Nettuno, and a 100% electric version: the GranTurismo
Folgore, the first car in the Modena-based brand's history to adopt
this solution. Today the full-electric range includes also the
Grecale Folgore, Maserati's first full-electric SUV, and the latest
addition, GranCabrio Folgore. By 2025, all Maserati models will
also be available in a full-electric version, and the entire
Maserati range will run on electricity alone by 2028.
For further information:
MASERATI
Davide Kluzer – Product Communication
Responsible, Maserati –
davide.kluzer@maserati.com
Matt Rindone – Head of PR
& Communications, Maserati North America –
matthew.rindone@maserati.com
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SOURCE Maserati